Warner Media plans to energise India ops with HBO Max launch

Warner Media plans to energise India ops with HBO Max launch

Warner Media international president Gerhard Zeiler hopes to build its business on the back of the

Warner Media

MUMBAI:  Warner Media’s is not where it wants to be in India as a business. This was admitted by its chief revenue officer & president Warner Media International Networks, Gerhard Zeiler today during the second leg of APOS2020.

He further expounded: “We have a strong kids’ business in Turner. Warner Bros is a strong distributor of content, and the content of HBO has mostly been sold to licensing partners. But this is not where we want to be in five years.”

According to him, the streaming service HBO Max will be the big driver going forward. “We have our work cut out in the market. But you will hear more about HBO Max in the next months or next year. It's going to be our workhorse going forward.”

Earlier this year, Priya Dogra was appointed as president WarnerMedia Entertainment Networks in EMEA and APAC region, replacing Giorgio Stock, who left in June. She was given this responsibility in addition to her previous role as executive vice president of strategy & corporate development.