Television
Report on Hindi News Viewership

Vibhu Agarwal brings new Hindi GEC Atrangii

The channel will cater to the segment of 15+HSM audiences.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/04/27/uu.jpg?itok=SzOW1gew

Mumbai: A renowned name in OTT space, Vibhu Agarwal has announced the launch of its new Hindi GEC 'Atrangii - Dekhte Raho.'  The channel will launch in the first week of June.

The Hindi GEC will cater to the segment of 15+ HSM audiences and will have both fiction and non-fiction series spanning genres like action, mythology, comedy, drama, horror, suspense and thrillers, said the statement. "It will bring quality content for the HSM markets and from the first day itself, launch with a rich original programming lineup of four hours. Its unique proposition is that it will bring finite series with world-class production and treatment, giving the content a definitive edge over currently produced shows in the Hindi GEC space," it added.

Atrangii will launch with original shows starring some of the industry's biggest talent and created by popular production houses. Popular actors like Shweta Tiwari, Rashmi Desai, Isha Koppikar, Shilpa Shinde, Rahul Roy, Vishal Aditya Singh, Bhumika Gurung, Hrishita Bhatt, Rituparna Sengupta and Ashmit Patel amongst many others will be seen headlining the shows.  

The channel will be launched with a robust library of content that is sure to keep the audiences gripped. This will also be followed by a dedicated all-new OTT platform Atrangii 2.0 for the digital audiences that will stream live content and will also have catch-up television.

Atrangii will be available across all pay platforms namely Tata Sky, Airtel, D2H, Dish and all cable networks like Hathway, Den, GTPL in India.

Under the leadership of Vibhu Agarwal, Atrangii will be helmed by Nivedita Basu, who joined the company earlier this year. With her proven track record of over two decades in television production, Nivedita’s role will entail developing, creating, and producing disruptive original content. She will also lead strategic business alliances for the channel.

Speaking on the launch of the channel, Atrangii founder and CEO Vibhu Agarwal said, “We are extremely delighted to foray into the broadcasting space and build on our vision to offer quality content for everybody across age groups. We wanted the channel name to define our varied multi-genre content offering, yet was catchy and stood out of the clutter."

"Hence Atrangii, a phrase extremely common in the Hindi heartland and means unusual and entertaining, the terms we feel also defines our content offering. We want the channel to have its own identity and hence we move away from the never-ending soap operas to finite series.  With this new GEC, we expect to not just enter the households across the length and breadth of the country but also emerge as the go-to destination for entertainment across both satellite and digital space,” he added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/tak1.jpg?itok=bYamouJL
India Today Group announces launch of new website for Rajasthan Tak

India Today Group’s digital-first group of channels, Tak, has expanded its online presence with a newly launched website, www.RajasthanTak.com, strengthening its hold as a leading digital player in the regional-news market. This will be the group’s sixth native product after CrimeTak.in,...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/dhamaka_movies_0.jpg?itok=hWErWj-O
B4U set to expand its movies offering with ‘Dhamaka’

Mumbai: India’s pioneer broadcaster with a global footprint across 100 countries, B4U, is all set to launch their fifth channel and third Hindi movie offering, called Dhamaka Movies.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/8.jpg?itok=unROqQOz
Zee Cinema announces the world television premiere of ‘Karthikeya 2’

Mumbai: Karthikeya 2, a mystical adventure based on the mythical aura of Shri Krishna, has been announced by Zee Cinema. The film stars the uber-talented Nikhil Siddharth as Karthikeya, along with celebrated actor Anupam Kher, who brings gravitas to the film. Karthikeya 2 is all set for its world...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/6.jpg?itok=FMJlJIOW
CNBC-TV18 launches initiative ‘Future. Female. Forward - The Women's Collective’

Mumbai: To bridge the gender parity gap in the workforce, CNBC-TV18 has officially launched its one-of-a-kind mega initiative "Future. Female. Forward: The Women’s Collective" at The St. Regis Mumbai.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/25/amitabh_bachchan.jpg?itok=34HHPkCX
Delhi HC grants a stay on the use of Amitabh Bachchan's name, image, voice without consent

Mumbai: The Delhi High Court's justice Navin Chawla issued an order on Friday prohibiting the use of Amitabh Bachchan's name, image, voice, or any of his characteristics without his consent. The order is a landmark verdict, the first of its kind in India, and it is directed not only at the...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/25/media.jpg?itok=lxdNEhBs
Moses Chinappa & Amar Dixit announce two new media ventures 'Kingdom' and 'Atlas'

Mumbai: On Friday, media veterans Moses Chinappa and Amar Dixit, with the goal of becoming a leading organisation in advancing businesses using channelized media, announced their collaboration to launch two new media ventures,"Kingdom Media Network Pvt. Ltd." and "Atlas Media Network Pvt. Ltd." In...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/25/bb16.jpg?itok=PegO5hjP
Colors ‘Bigg Boss 16’ hits the no.1 spot in the non-fiction category

Mumbai: Colors’ Bigg Boss 16, hosted by actor Salman Khan, has bagged the No. 1 spot in the non-fiction category. The season has reached over 127 million viewers with over 36 billion viewing minutes on Colors and 600 million views on Voot after six weeks of nonstop drama and unrivalled...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/25/coffee.jpg?itok=XOW_iI17
Colors Tamil to premiere ‘Coffee’ on 27 November

Mumbai: Colors Tamil is all set for the television premiere of Coffee. The film will be aired on 27 November at 2 p.m. The storyline covers a sister's search for her lost brother amid corruption and human trafficking while chronicling the life of a young woman. The film, directed by Sai Krishna,...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/24/raazz_mahal.jpg?itok=Wz_qNdjn
Shemaroo Umang brings new show ‘Raazz Mahal’

Mumbai: Shemaroo Umang is prepared to enter the fantasy drama genre with their upcoming prime time show Raazz Mahal after receiving a tremendous response to their debut original, Kismat Ki Lakiro Se. Every Monday to Saturday at 8.30 p.m. on Shemaroo Umang, the show is ready to enthral audiences....

Television TV Channels GECs