Television

Vaseline Intensive Care Lotion becomes top brand in BARC week 52 rankings

Hindustan Lever Ltd and ITC Ltd were the top two advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

Top Advertisers:

Week 52 saw minor shuffles in the list of top advertisers. Hindustan Unilever remained the top advertiser with 192062 insertions. ITC Ltd ranked second. It had made 61261 insertions. Ponds India held on to the third spot with 47074 ad insertions on television.

Reckitt Benckiser (India) Ltd was fourth in the list with 42184 insertions. 

Following it was Godrej Consumer Products Ltd recording 31979 insertions.

Other top brands included, Brooke Bond Lipton India, Smithkline Beecham, Procter & Gamble, Colgate Palmolive India Ltd, and Trivago, respectively.   

Rank

Advertiser

Insertions

 

 

 

Week 52

   

1

HINDUSTAN LEVER LTD

192062

   

2

ITC LTD

61261

   

3

PONDS INDIA

47074

   

4

RECKITT BENCKISER (INDIA) LTD

42184

   

5

GODREJ CONSUMER PRODUCTS LTD

31979

   

6

BROOKE BOND LIPTON INDIA LTD

24774

   

7

SMITHKLINE BEECHAM

20584

   

8

PROCTER & GAMBLE

19154

   

9

COLGATE PALMOLIVE INDIA LTD

15005

   

10

TRIVAGO

14587

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

Top Brands:

Top brand in week 52 was Vaseline Intensive Care Lotion with 17936 insertions. With holiday season on the go, second on the list was Trivago with 14587 insertions. Following it was Surf Excel Easy Wash, making 14053 ad insertions on TV.

Fourth position was acquired by Lux Toilet Soap with 12558 insertions. Ranking fifth was Clinic Plus Shampoo, which made 10636 insertions. 

The subsequent pecking order was as follows: Myntra.com, Almond Board of California, LIC-Corporate, Dove Shampoo, Vivo V17 respectively.

 

Rank

Brands

Insertions

 

 

 

Week 52

   

1

VASELINE INTENSIVE CARE LOTION

17936

   

2

TRIVAGO

14587

   

3

SURF EXCEL EASY WASH

14053

   

4

LUX TOILET SOAP

12558

   

5

CLINIC PLUS SHAMPOO

10636

   

6

MYNTRA.COM

10460

   

7

ALMOND BOARD OF CALIFORNIA

10089

   

8

LIC-CORPORATE

9633

   

9

DOVE SHAMPOO

9204

   

10

VIVO V17

8801

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get t

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