Television

Vaseline Intensive Care Lotion becomes top brand in BARC week 52 rankings

Hindustan Lever Ltd and ITC Ltd were the top two advertisers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/08/vasline.jpg?itok=s-ZXKv79

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

Top Advertisers:

Week 52 saw minor shuffles in the list of top advertisers. Hindustan Unilever remained the top advertiser with 192062 insertions. ITC Ltd ranked second. It had made 61261 insertions. Ponds India held on to the third spot with 47074 ad insertions on television.

Reckitt Benckiser (India) Ltd was fourth in the list with 42184 insertions. 

Following it was Godrej Consumer Products Ltd recording 31979 insertions.

Other top brands included, Brooke Bond Lipton India, Smithkline Beecham, Procter & Gamble, Colgate Palmolive India Ltd, and Trivago, respectively.   

Rank

Advertiser

Insertions

 

 

 

Week 52

   

1

HINDUSTAN LEVER LTD

192062

   

2

ITC LTD

61261

   

3

PONDS INDIA

47074

   

4

RECKITT BENCKISER (INDIA) LTD

42184

   

5

GODREJ CONSUMER PRODUCTS LTD

31979

   

6

BROOKE BOND LIPTON INDIA LTD

24774

   

7

SMITHKLINE BEECHAM

20584

   

8

PROCTER & GAMBLE

19154

   

9

COLGATE PALMOLIVE INDIA LTD

15005

   

10

TRIVAGO

14587

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

Top Brands:

Top brand in week 52 was Vaseline Intensive Care Lotion with 17936 insertions. With holiday season on the go, second on the list was Trivago with 14587 insertions. Following it was Surf Excel Easy Wash, making 14053 ad insertions on TV.

Fourth position was acquired by Lux Toilet Soap with 12558 insertions. Ranking fifth was Clinic Plus Shampoo, which made 10636 insertions. 

The subsequent pecking order was as follows: Myntra.com, Almond Board of California, LIC-Corporate, Dove Shampoo, Vivo V17 respectively.

 

Rank

Brands

Insertions

 

 

 

Week 52

   

1

VASELINE INTENSIVE CARE LOTION

17936

   

2

TRIVAGO

14587

   

3

SURF EXCEL EASY WASH

14053

   

4

LUX TOILET SOAP

12558

   

5

CLINIC PLUS SHAMPOO

10636

   

6

MYNTRA.COM

10460

   

7

ALMOND BOARD OF CALIFORNIA

10089

   

8

LIC-CORPORATE

9633

   

9

DOVE SHAMPOO

9204

   

10

VIVO V17

8801

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get t

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/images.jpg?itok=jOVtjVsY
Finance Minister meets News Broadcasters Federation, NBF seeks parity in GST with the print industry

MUMBAI: On 17thJanuary, 2020 Finance Minister, Nirmala Sitharaman met the members of the executive body of News Broadcasters Federation (NBF). In the meeting, the NBF has proposed a recommendation requesting the Government to treat TV News channels at par with the print industry under GST.  In the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/vh1.jpg?itok=XdF6NHL4
Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

MUMBAI: One of India’s biggest multi-genre festival, Vh1 Supersonic, is all set to take over Pune from 7th - 9th February 2020.They have just announced the headliners and the full artist line-up and we cannot keep calm!  So get your squad ready for the epic lineup as the festival has announced over...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/englishnews.jpg?itok=G18XEZvN
JNU incident raises English News ratings afterslump in last week of 2019

BENGALURU: After an expected slump in viewership in the last BARC week of 2019 – week 53 (Saturday 28 December 2019 to Friday, 3 January 2020), the combined viewership of top 5 English News channels increased 9.2 percent to 1.835 million weekly impressions in week 1 of 2020 (Wy01 of 2020) from 1....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/bhumi.jpg?itok=_4MvnIoO
Looking inside MTV Nishedh, an initiative to break social stigma

MTV is attempting to take the bull by its horns. With its new launch it aims to break the stigma around several health-related issues, make the youth aware about healthier social norms, talk about tabooed topics.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/pb.jpg?itok=jzz7VB1S
Madras HC asks govt to allow national sporting events on Doordarshan’s OTT platform

Demanding that change is the need of the hour and that every legislation should in terms with updated technologies, the Madras High Court on Monday questioned the government about the PIL seeking the approval to tweak sports broadcasting laws.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/Adil_Zainulbhai.jpg?itok=El4gIbgy
Network18 topline almost doubles in Q3 2020

Mukesh Ambani’s Network18 Media and Investments Ltd (Network18) consolidated profit after tax (PAT) for the quarter ended 31 December 2019 (Q3 2020, quarter or period under review) was up 92.2 percent at Rs  148.29 crore from Rs 77.16 crore in the corresponding year-ago quarter Q3 2020.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Tarzan_0.jpg?itok=9RyAuAFY
&PrivéHD brings animated-adventure of 'Tarzan' on 17 January

MUMBAI: As a month-long countdown to cinema’s greatest awards ever conferred, &PrivéHD, the premium destination of nuanced cinema, brings a showcase of critically acclaimed academy award-winning films with ‘The Winning Side’. Come Friday, 17 January 2020 at 9PM, the channel, available as part...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Shemaroo_MarathiBana.jpg?itok=lopdsfrD
Shemaroo Entertainment launches new Marathi movie channel - Shemaroo MarathiBana

MUMBAI: Catering to the Marathi speaking audience, Shemaroo Entertainment Ltd, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Travelxp_800.jpg?itok=HINRs_tq
Travelxp launches in Romania's via Telekom Romania

MUMBAI: Expanding its footprint in Europe, Travelxp has launched its operations in Romania from 1 January 2020. The channel will be shown on DTH and IPTV platforms of Telekom Romania, which is an integrated telecommunications company. As viewers in Romania enjoying global travel programmes from the...

Television TV Channels Specialised and Niche

Sign up for our Newsletter

subscribe for latest stories