Television

Two Zeel channels continue to rule Hindi GECs across genres

Two Zeel channels continue to rule Hindi GECs across genres

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BENGALURU: Once again two Hindi GECs from the Zee Entertainment Enterprises Limited (Zeel) channels were ranked second and third in Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genres in week 26 of 2018 (Saturday, 23 June 2018 to Friday, 29 June 2018). Zeel’s free to air (FTA) Hindi GEC Zee Anmol was ranked second and the network’s flagship Hindi GEC Zee TV was ranked second in across genres list for week 25 of 2018. Like in the previous week, the first rank in the list was held by the regular occupier of the slot – the Sun TV Network’s flagship Tamil GEC Sun TV.

Behind Sun TV, Zee Anmol and Zee TV topped six Hindi GECs, two channels from the Telugu genre and one channel each from the Hindi movies and the Tamil genre in BARC’s weekly list of top 10 channels across genres during the week under review. From the networks’ perspective, there were three channels each from Star India and Zeel stables, two channels from the Sony Pictures Network India (SPN) and one channel each from the Sun TV Network and Viacom18 in BARC’s across genres weekly list.

Sun TV held onto its last week’s rank of number one with 975.210 million weekly impressions in week 26 of 2018 as compared to 946.455 million weekly impressions in week 25. Further, Sun TV also was ranked first in BARC’s weekly list of top five Tamil channels in the Tamil Nadu and Puducherry markets and all the programmes in BARC’s weekly list of top five Tamil programmes in these markets during primetime based on average rating across all airings (original and repeat) in the week were aired on Sun TV.

At second place was Zee Anmol with 722.587 million weekly impressions in week 26 of 2018 as compared to 747.590 million weekly impressions in the previous week. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) as also in HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked third in BARC’s list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked second in HSM (R) like last week.

Retaining its previous week’s third rank was Zee TV with 620.339 million weekly impressions in week 26 of 2018 as compared to 606.439 million weekly impressions in week 25. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), second in HSM (U) and sixth in HSM (R). Two programmes that were aired on Zee TV- Kundali Bhagya, a spinoff of Kumkum Bhagya was ranked second and Kumkum Bhagya was ranked fourth in HSM (U+R) and HSM (U). Kundali Bhagya was also ranked fifth in HSM (R) in BARC’s lists of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week.

Climbing up one place to fourth rank was SPN’s Hindi movies channel Sony Max with 608.165 million weekly impressions in week 26 as compared to third rank and 597.083 million weekly impressions in week 25 of 2018. Sony Max was also ranked first in BARC’s weekly list of top five Hindi movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). The Hindi feature film (HFF) Tiger Zinda Hai that was aired on the channel was ranked first in BARC’s list of top five Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Furthermore, The Return of the Rebel and Sultan were ranked second and fourth most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U).

The viewership of the third season of the Balaji Telefilms-produced Naagin and the dance show Dance Deewane was helped Viacom18’s flagship Hindi GEC Colors climb up one rank to fifth place with 589.944 million weekly impressions in week 26 as compared to 580.417 million weekly impressions in week 25 of 2018. Colors was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Naagin 3 and Dance Deewane found places in BARC’s weekly list of top five Hindi GECs during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U), while Naagin 3 was ranked fourth in HSM (R).

At sixth place was Star India’s FTA Hindi GEC Star Bharat with 571.450 million weekly impressions in week 26 as compared to seventh rank and 574.692 million weekly impressions in week 25 of 2018. Star Bharat was ranked third in BARC’s list of top 10 Hindi channels in HSM (U+R); ranked third in HSM (U) and was ranked fifth in HSM (R).

At seventh rank was SPN’s women focused Hindi GEC Sony Pal with 542.828 million weekly impressions in week 26 as compared to rank four and 601.848 million weekly impressions in week 25 of 2018. Sony Pal was ranked fifth and was ranked second in BARC’s weekly list of top 10 Hindi channels in HSM (U+R) and HSM (R) respectively and was ranked seventh in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked third in BARC’s list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

Star India’s flagship Hindi GEC Star Plus re-entered BARC’s across genres weekly list in week 26 of 2018 at eighth rank with 531.658 million weekly impressions. Star Plus was ranked sixth in BARC’s weekly list of top 10 Hindi channels in HSM (U+R) and was ranked third in HSM (U). The Indian musical television series Kulfi Kumar Bajewala which aired on Star Plus was ranked fifth in BARC’s list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U).

Star India’s flagship Telugu GEC Star Maa was ranked ninth in week 26 with 528.706 million weekly impressions as compared to eighth rank and 520.024 million weekly impressions in week 25 of 2018. Star Maa was ranked first in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana market. Three programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 five Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

Zeel’s flagship Telugu GEC Zee Telugu was ranked tenth in BARC’s weekly list of top 10 channels across genre list with 509.048 million weekly impressions in week 26 as compared to ninth rank with 519.127 million weekly impressions in week 25 of 2018. Zee Telugu was ranked second in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana market. Two programmes that were aired on Zee Telugu were present in BARC’s weekly list of top five Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

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