Television

Trivago remains top brand in BARC week 50 rankings

Hindustan Lever Ltd and ITC Ltd were the top two advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 50 of 2019.

Top Advertisers:

BARC week 50 list of top advertisers did not see many changes. Hindustan Unilever topped the ranks with 151347 ad insertions. ITC Ltd and Reckitt Benckiser (India) Ltd  maintained their positions in second and third spots with 79350 and 50920 ad insertions, respectively.

Ponds and Wipro interchanged spots, with the former ranking fourth. Ponds made 38598 insertions on TV. Wipro ranked fifth with 32410 ad insertions on TV.

The pecking order for the following top advertisers is as follows: Cadburys India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, Smithkiline Beecham, and Brooke Bond Lipton India. 

Rank

Advertiser

Insertions

 

 

 

Week 50

   

1

HINDUSTAN LEVER LTD

151347

   

2

ITC LTD

79350

   

3

RECKITT BENCKISER (INDIA) LTD

50920

   

4

PONDS INDIA

38598

   

5

WIPRO LTD

32410

   

6

CADBURYS INDIA LTD

29758

   

7

GODREJ CONSUMER PRODUCTS LTD

28580

   

8

PROCTER & GAMBLE

28563

   

9

SMITHKLINE BEECHAM

24619

   

10

BROOKE BOND LIPTON INDIA LTD

23900

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

Top Brands:

Trivago maintained its top position in BARC week 50 rankings as well, most possibly because of the onset of holiday season. It increases its insertions as well, making 15131 insertions on TV.

Vaseline Intensive Care Lotion, with 14827 insertions, remained stagnant on the second spot. Third in the list was Surf Excel Easy Wash, with 10763 insertions. Fourth and fifth spots were claimed by Idea Phone Line and Santoor Sandal and Turmeric, with 10670 and 10579 insertions, respectively.

The subsequent pecking order was as follows: Santoor Beauty Soaps, Amazon Prime Video, Lizol, Clinic Plus Shampoo, and LIC-Corporate, respectively.

Rank

Brands

Insertions

 

 

 

Week 50

   

1

TRIVAGO

15131

   

2

VASELINE INTENSIVE CARE LOTION

14827

   

3

SURF EXCEL EASY WASH

10763

   

4

IDEA PHONE LINE

10670

   

5

SANTOOR SANDAL AND TURMERIC

10579

   

6

SANTOOR BEAUTY SOAPS

10232

   

7

AMAZON PRIME VIDEO

9947

   

8

LIZOL

9850

   

9

CLINIC PLUS SHAMPOO

9501

   

10

LIC-CORPORATE

8698

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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