Television

Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/25/Trivago.jpg?itok=TI9OjxM9

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 33 of 2018.

Top Advertisers:

Nothing really changed this week in the advertising domain on television as most advertisers retained their last week’s position.

For week 32, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 141492 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 89404 ad insertions.

Kolkata based ITC Ltd was at third position this week with 59253 ad insertions. This was followed by Dairy Milk manufacturer Cadbury India, that moved up a step and stood at fourth position this week with 32407 ad insertions.

Procter & Gamble moved down from its last week’s number four position and became the fifth most advertised brand with 30007 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

Top Brands:

Cleaning and disinfecting product Lizol that topped the charts last week and was the most advertised brand, didn't make it in the top 10 most advertised brand this week.

Santoor sandal and turmeric soap jumped from its week 31’s second position, was advertised the most in week 32 with a startling 13587 ad insertions.

The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, regained its position and became the second most advertised brand this week with 10699 ad insertions.

Hotel searching website, Trivago that was missing in week 31 for most advertised brand, attained third position in week 33 with 10486 ad insertions. Trivago that seemed to be loosing its momentum on television screens dipping ad insertions, is getting back on screen with increased ad insertions.

Reckitt Benckiser’s Dettol Liquid soap retained its last week fourth position with 9487 ad insertions followed by Colgate Dental Cream, a product by Hindustan Unilever Limited with 9271 ad insertions.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/net.jpg?itok=vAIIiC0M
Network18 subscription revenue sees 43% YoY growth in Q2 FY20

Network18 Media and Investment has posted 43 per cent YoY growth in subscription revenue in Q2 2020, continuing the 48 per cent growth YoY witnessed in Q1. The company’s digital revenues grew by 10 per cent YoY to Rs 46 crore. Sharp display advertising growth in News18.com (especially vernacular)...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/dangal-tv.jpg?itok=hSzOHZIK
BARC week 40: Dangal most watched channel across genres

Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/Bastawalla.jpg?itok=EWO5L1Rg
SPN’s Neville Bastawalla on ‘massification’ of niche sports and Australian Open broadcast extension

Sony Pictures Networks India’s (SPN) sports segment is highly focusing on niche segments and so Tennis Australia and SPN have extended their broadcast deal by three years at the official Australian Open 2020 media launch.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/chrome.jpg?itok=w9ffptr5
Music genre is top gainer in Chrome DM Week 41

Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spn.jpg?itok=Kc7_kZGS
Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels, Sony Entertainment Television (SET), Sony SAB and Sony MAX

MUMBAI: This festive season, Sony Pictures Networks India (SPN) brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer. Bringing joy to every household, SPN has announced a special offer, allowing consumers to avail of a festive à-la-carte pricing...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/epic.jpg?itok=fz5WGrbU
India on a plate: celebrate world food day with Epic Channel

MUMBAI: 16th October 2019 marks the 74th anniversary of the inception of ‘The Food and Agriculture Organization’ of the UN. Since 1979 this historic event has been annually celebrated as World Food Day in over 150 countries. Joining the celebrations, EPIC Channel - India Ka Apna Infotainment -...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/endemol.jpg?itok=Vz2Ue1JV
Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd

MUMBAI : Harper Collins India is thrilled to announce that author Richa Mukherjee’s new novel, Kanpur Khoofiya Pvt. Ltd, published in August this year, has been purchased by Endemol Shine India in a pre-empt. Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/zee.jpg?itok=uDvPb4qU
Zee TV, Flipkart join hands to surprise fans this festive season

MUMBAI: This year, with the festive season around the corner, entertainment joined forces with e-commerce to delight consumers with a billion dollar idea! In a truly unique initiative, Zee TV collaborated with Flipkart and attempted to make TV viewing truly interactive during the latter’s annual...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/history.jpg?itok=ZlFUmEPE
HistoryTV18 to premiere ‘India: Marvels & Mysteries’ on October 17

MUMBAI: In a new five-part original series, HistoryTV18 brings viewers remarkable stories of ancient and medieval India. The fifteen stories take the viewer back in time, to some of India’s unique historical locations, many of which are designated UNESCO world heritage sites. The series spotlights...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories