Television

Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 33 of 2018.

Top Advertisers:

Nothing really changed this week in the advertising domain on television as most advertisers retained their last week’s position.

For week 32, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 141492 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 89404 ad insertions.

Kolkata based ITC Ltd was at third position this week with 59253 ad insertions. This was followed by Dairy Milk manufacturer Cadbury India, that moved up a step and stood at fourth position this week with 32407 ad insertions.

Procter & Gamble moved down from its last week’s number four position and became the fifth most advertised brand with 30007 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

Top Brands:

Cleaning and disinfecting product Lizol that topped the charts last week and was the most advertised brand, didn't make it in the top 10 most advertised brand this week.

Santoor sandal and turmeric soap jumped from its week 31’s second position, was advertised the most in week 32 with a startling 13587 ad insertions.

The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, regained its position and became the second most advertised brand this week with 10699 ad insertions.

Hotel searching website, Trivago that was missing in week 31 for most advertised brand, attained third position in week 33 with 10486 ad insertions. Trivago that seemed to be loosing its momentum on television screens dipping ad insertions, is getting back on screen with increased ad insertions.

Reckitt Benckiser’s Dettol Liquid soap retained its last week fourth position with 9487 ad insertions followed by Colgate Dental Cream, a product by Hindustan Unilever Limited with 9271 ad insertions.

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