Television

Trivago becomes top brand in 2019's final week rankings of BARC

Hindustan Lever Ltd and ITC Ltd were the top two advertisers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/11/trivago.jpg?itok=xLkW0G7_

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

Top Advertisers:

The BARC top advertisers list for the final week of 2019 noticed little changes. While the top three performers remained the same, some shuffles happened in the subsequent names.

Hindustan Unilever, as always, remained on the top spot. It had made 174328 insertions. Following it were ITC Ltd and Ponds India, with 43543 and 40261 ad insertions on TV, respectively.

Brooke Bond Lipton India improved its position by two spots as it ranked fourth in week 53. It had made 28848 insertions. Procter & Gamble rose from eighth rank to sit on fifth spot, with 26048 insertions.

Other top brands in pecking order were as follows: Cadburys India Ltd, Wipro Ltd, Godrej Consumer Products Ltd, Reckitt Benckiser (India) Ltd, and Colgate Palmolive India Ltd.  

Top Brands:

Trivago once again picked the top spot, rising from its second position last week, in the week 53 rankings of week 53. It had made 13721 insertions on television during the week. Vaseline Intensive Care Lotion traded ranks with Trivago, and slipped to second position with 13309 insertions.

Almond Board of California, the last week’s new entrant, improved its position significantly from seventh spot in week 52 to third spot in week 53. Its insertion count stood at 13126. Surf Excel Easy Wash slipped to a spot to rank fourth, with 12432 ad insertions. Lux Toilet Soap also slipped a rank and came in fifth with 10931 insertions.  

The subsequent pecking order was as follows: Clinic Plus Shampoo, Vivo V17, Santoor Beauty Soaps, Lifebuoy Toilet Soap, and Attica Gold Company, respectively.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/29/Star-Jalsha.jpg?itok=NgVL7WXy
BARC week 7: Star Jalsha grabs leading position in Bangla market

In week 7 of BARC India ratings, Star Jalsha grabbed the leading position in the Bangla market with 333409 weekly impressions (000s).  Zee Bangla slipped down to the second position. Sony Aath entered the list at the fifth position by replacing Zee Bangla Cinema.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/29/barc.jpg?itok=kjhjkxOa
News channels fail to retain shine; tumble substantially in week 7 of BARC

The viewership of  news broadcasters is very much dependent on events. And, this has become quite evident in week seven of Broadcast Audience Research Council of India (BARC) as news channels failed to maintain the shine, tumbling largely in impressions compared to  week six.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/Prathyusha-Agarwal.jpg?itok=R7doJp_P
ZEE appoints Prathyusha Agarwal as Chief Consumer Officer

Mumbai: In order to accelerate its ‘Customer-First’ approach, Zee Entertainment Enterprises Ltd. (ZEEL) has announced that Prathyusha Agarwal will take on the mantle of the Chief Consumer Officer for the domestic broadcast business. In this new role, Prathyusha will continue to report into Punit...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/shemaroo.jpg?itok=HO2wpTjk
Shemaroo Entertainment celebrates World ME Day on 29th February 2020

The year 2020 has come with a leap year and February has one extra day to spare. Does that mean we have one more day for everything we want to achieve. Shemaroo Entertainment wants you to celebrate this extra day by dedicating it to yourself. Make it the day, where you decide whether you want to...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/news18.jpg?itok=UdPRXZrk
News18 Kannada - Varshada Kannadiga 2020

The star studded, august gathering on Saturday evening saw some of the finest feats among the glitterati. News 18 Kannada, one of India’s largest news network, presented its annual signature Varshada Kannadiga awards on February 22 to eight extra ordinary achievers. As a precursor, a jury meeting...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/28/sab.jpg?itok=jgH0tX2C
BARC week 7: Sony SAB grabs 2nd position in urban market and pay platform

In week 7 of BARC India ratings, Sony SAB jumped to second position in the urban market and on the pay platform. Last week, the channel had slipped down to fourth position on pay platform but this week it has grabbed second position with 488383 weekly impressions (000s).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/andpictures.jpg?itok=hAPDv3cg
&pictures to air world television premiere of ‘Mard Ko Dard Nahin Hota’ on 29 Feb

MUMBAI: &pictures to air the World Television Premiere of the action entertainer ‘Mard Ko Dard Nahi Hota Hain’ on 29 February at 8 pm. Written and directed by Vasan Bala, this award winning film pays homage to action films from the past along with a perfect blend of Bollywood masala. Produced...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/shemaroo.jpg?itok=d9M0oF7P
Shemaroo MarathiBana celebrates Marathi Language Day with special movie line-up

MUMBAI: On the occasion of Marathi Language Day, the recently-launched Marathi movie channel, Shemaroo MarathiBana will air popular Marathi movies like Chhatrapati Shasan, Por Bazaar, Bakula Namdev Ghotale, Ramchandra Purushottam Joshi, Asa Mi Tasa Mi and many more. The channel which promises to...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/pavitra.jpg?itok=3ssH5B8A
Colors' new drama series 'Pavitra Bhagya' to premiere on 2 March

MUMBAI: Colors’ upcoming drama series, Pavitra Bhagya will premiere on 2 March. The show will highlight the complexities of three connected lives as they cross each other's path by the stroke of destiny. Produced by Balaji Telefilms, Pavitra Bhagya will air every Monday to Friday at 10 pm.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required