Television

Top television advertisers in 2017 based on BARC's Top 10 lists

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/13/hul.jpg?itok=bhvBTH4O

BENGALURU: The biggest advertiser on television in terms of number of television ad insertions in 2017 was a cliché–Hindustan Lever Limited (HLL). Analysis of Broadcast Audience Research Council of India (BARC) weekly data of top-10 television advertisers across genre: All India (U+R): 2+ Individuals shows that the company was ranked number one during all the 52 weeks of 2017 (Friday, 30 December 2016 to Friday 29 December 2017). HLL had a phenomenal number of 6,845,761 television insertions as compared to the total 18,505,146 or about 37 percent of the total television ads released by the top-10 advertisers during 2017. 

public://1_8.jpg

Besides HLL by itself, three other HLL group companies/brands–Brooke Bond Lipton, Ponds India and Lakme Lever were also among the top-10 advertisers for 50, 20 and 3 of the 52 weeks of 2017, respectively, bringing the total ads by HLL and these three HLL group companies to 8,301,365 or 44.93 percent of the total insertions according to BARC’s top 10 advertisers weekly lists for 2017. The actual total number of HLL and its associated companies were much higher given the fact that only BARC data for the top-10 advertisers in a week has been considered in this report.

The only other advertiser that was present during all the 52 weeks of 2017 in BARC’s list of top-10 advertisers was FMCG personal care and homecare products company Reckitt Benckiser, which released 2,953,290 (16 percent of the total ads released by the top-10 television advertisers) television ad insertions in 2017. Please refer to the figure below for the combined total of TV insertions by the top 10 advertisers per week for 2017.

The FMCG genre was the biggest advertising genre in 2017 by far accounting for 91.81 percent or 16,989,349 of the combined 18,505,406 total ad insertions by the top 10 advertisers during the 52 weeks of 2017.

In all, 32 companies made it at least once to BARC’s top-10 advertisers’ weekly list during the 52 weeks of 2017. Of these, besides HLL and Reckitt, six made it to the lists for at least 46 weeks, two each were present in the top-10 advertisers weekly lists for 30 to 40 weeks and 10 to 20 weeks, four were present for 20 to 30 weeks and 18 were present for one to five weeks of 2017 in BARC’s lists.

The eight biggest advertisers on television were FMCG companies. Of these, only two were present in BARC’s weekly lists for all the 52 weeks of 2017. Confectionary major Cadbury’s India was present in the weekly top-10 lists for 51 of 52 weeks of 2017 with 1,252,931 insertions followed by Brooke Bond Lipton with 1,130,404 insertions. Brooke Bond was present in BARC’s top-10 lists for 50 of the 52 weeks of 2017. Family, personal and household care and FMCG player Procter and Gamble (P&G) was next with 1,077,124 insertions as it was present for 46 of the 52 weeks of 2017.  Baba Ramdev’s Patanjali Ayurved was present in the lists for 47 of the 52 weeks in 2017. Though it was present for one week more in the lists than P&G, its total insertions were fewer.

It should be noted that the actual number of insertions by Cadbury, Brooke Bond, P&G and Patanjali as well as the players mentioned in the list below may be much higher–the numbers mentioned above are limited to the sum of numbers in BARC’s weekly lists of top-10 advertisers in 2017.

public://2_3.jpg

The 32 companies that made it to BARC’s weekly list of top-10 advertisers at least once have been broadly classified into genres according to the table below:

public://3_0.jpg

The online genre represented by two players–Amazon Online India and Flipkart–was the next largest advertiser in 2017 based on BARC’s list. Amazon was present in BARC’s top-10 advertisers across genre list for 20 weeks with 427,049 insertions and Flipkart was present in the lists for one week during 2017 with 18,116 insertions.

Also Read :

FMCGs were top TV advertisers in week 9

Advertisers target rural north & south zone on serials & film-based content: BARC

Top television advertisers in first quarter of 2017

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/BARC_800.jpg?itok=IhAg9H0v
BARC week 40: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Sony%20Max.jpg?itok=O43KvdRQ
Sony MAX celebrates 20th anniversary

MUMBAI: Sony MAX, India’s leading premium Hindi movie channel from Sony Pictures Networks India (SPN) is celebrating 20 years of its glorious broadcasting journey in India this October.  Having pioneered the trend to showcase the best of Indian cinema, Sony MAX, over the years, has continued to...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/News_Channels.jpg?itok=QIBuy6yH
Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/hbo.jpg?itok=UHvYvgh1
HBO and HBO HD to premiere ‘Aquaman’ on October 20

MUMBAI:  HBO has added more sparkle to Diwali fun, the channel will air Aquaman on Sunday, 20th October, 2019 at 1pm, 5 pm and 9pm.. It also gives viewers an opportunity to bring the rush of Aquaman’s adventures home! Fans can participate in many interesting contests on HBO’s social media pages to...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/travelxp.jpg?itok=wISpgXM9
Travelxp 4K HDR forays into Mexico on Totalplay

MUMBAI: Commencing its presence in Latin America, world’s first 4K HDR channel Travelxp announces its latest launch in Mexico on Totalplay. Its premium travel and lifestyle shows are available to viewers on channel number 385 from October 1st, 2019. Broadening its global reach, Travelxp also...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/vta.jpg?itok=1G_Q8hWv
BARC week 41: VTV News enters top five Gujarati channels' list

In week 41 of BARC India ratings, Gujarati GECs space witnessed a new entrant VTV News at fifth position. The channel has replaced Sandesh News which was seen at fifth position in week 40. No changes were observed in Kannada, Marathi and Tamil spaces in week 41 of BARC India ratings. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/colors.jpg?itok=4dyADgHL
BARC week 41: Sony, Star, Dangal retain their No 1 positions in urban, pay and rural markets

In week 41 of BARC India ratings, the action in the GEC genre continues to see stability for the leaders.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zeel.jpg?itok=uldwbrib
Zeel reports higher op revenue, PAT for Q2 2020

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported 7.6 percent and 7.4 percent y-o-y growth in total and operating revenues for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year ago quarter Q2 2019.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saregama.jpg?itok=7gnwjSIz
Saregama launches Carvaan Mini Legends - Assamese

MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants...

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories