Television
Report on Shemaroo

Three channels each from SPN, Star India among top 10 in across genres

Three channels each from SPN, Star India among top 10 in across genres

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BENGALURU: There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration). Besides channels from these two networks, there were two channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network Ltd and Viacom18.

From the genres perspective, six channels from the Hindi GEC genre, two channels from the Hindi movies genre and one channel each from the Tamil and Telugu genres made up BARC’s weekly list of top 10 channels across genres (across genres list) in week 27 of 2018.

Following almost a set norm, (except during IPL weeks), the Sun Network’s flagship Tamil GEC Sun TV led the across the genres list in week 27 with 947.652 million weekly impressions as compared to 975.210 million weekly impressions. Sun TV also led BARC’s weekly list of top five Tamil channels in the Tamil Nadu and Puducherry market and all the five programmes in BARC’s list of top five Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week were aired on Sun TV.

As has been the case over the past few weeks, at second place was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 700.502 million impressions in week 27 as compared to 722.587 million weekly impressions in week 26 of 2018. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) as also in HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked  second in BARC’s list of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked second in HSM (R) like last week.

Continuing to retain its third rank was Zeel’s flagship Hindi GEC Zee TV with 652.386 million weekly impressions in week 27 as compared to 620.339 million weekly impressions in week 26 of 2018. As in the previous week Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), second in HSM (U) and sixth in HSM (R) during the week under review .Two programmes that were aired on Zee TV- Kundali Bhagya, a spinoff of Kumkum Bhagya, was ranked third and Kumkum Bhagya was ranked fourth in HSM (U+R) and HSM (U). Kundali Bhagya was also ranked fifth in HSM (R) in BARC’s lists of top five Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week. In the HSM (U) market, Kumkum Bhagya and another soap Ishq Subhan Allah on Zee TV were ranked third and fifth respectively during the week under consideration.

Also retaining its fourth rank was SPN’s Hindi movies channel Sony Max with 626.781 million weekly impressions in week 27 of 2018 as compared to 608.165 million weekly impressions in week 26. Sony Max was also ranked first in BARC’s weekly list of top five Hindi novies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). The Hindi feature films (HFF) Bahubali the Beginning and Kanchana that were aired on the channel were ranked second and third respectively in BARC’s list of top five Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Another film, Sooryavansham was ranked fourth in HSM (U) in the same top programmes list.

The viewership of the third season of the Balaji Telefilms produced Naagin and the dance show Dance Deewane continued to help Viacom18’s flagship Hindi GEC Colors retain fifth place with 576.642 million weekly impressions in week 27 as compared to 589.944 million weekly impressions in week 26 of 2018. Colors was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Naagin 3 and Dance Deewane found places in BARC’s weekly list of top five Hindi GECs during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U), while Naagin 3 was ranked fourth in HSM (R).

Star India’s flagship Telugu GEC Star Maa climbed up three ranks to sixth place in week 27 with 565.462 million weekly impressions as compared to ninth rank and 528.706 million weekly impressions in week 26 of 2018. Star Maa was ranked first in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana market. Three programmes that were aired on Star Maa were present in BARC’s weekly list of top five Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

SPN’s women focused FTA Hindi GEC also retained its seventh rank in week 27 of 2018 with 555.128 million weekly impressions as compared to 542.828 million weekly impressions in week 26 of 2018. Sony Pal was ranked third and was ranked second in BARC’s weekly list of top 10 Hindi channels in HSM (U+R) and HSM (R) respectively and was ranked seventh in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah aired on Sony Pal was ranked third in BARC’s list of top fiv Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

Dropping down two ranks to eighth place was Star India’s FTA Hindi GEC Star Bharat with 551.302 million weekly impressions in week 27 of 2018 as compared to sixth rank with 571.450 million weekly impressions in week 26. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi channels in HSM (U+R) and HSM (R) and was ranked sixth in HSM (U).

Another SPN Hindi movies channel Sony Wah re-entered BARC’s across genres list at ninth rank in week 27 of 2018 with 526.551 million weekly impressions. Sony Wah was ranked second in BARC’s weekly list of top five Hindi movies channels in HSM (U+R), first in HSM (U) and was ranked fifth in HSM (U). HFFs’ Rowdy Rathore and Yevadu from the channel were ranked second and fifth most watched Hindi movies programmes based on average rating across all airings (original and repeat) in the week in the HSM (R) market.

Another Star India FTA Hindi GEC Star Utsav also re-entered BARC’s across genres list in week 27 of 2018 at tenth place with 520.306 million weekly impressions. Star Utsav was ranked sixth in BARC’s list of top 10 Hindi channels in HSM (U+R) and HSM (U) and was ranked third in HSM (R).

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