Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

FTA channels seem to have benefitted due to the new tariff order

MUMBAI: The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent to 0.5 per cent across genres. Free-to-air (FTA) channels, however, seem to have benefitted under the new regime so far.

“NTO deployment is creating massive nightmare for all DPOs, whether it is DTH or cable. The technology is unable to handle the massive data that is getting ported to these boxes. So what’s happening is the technology is collapsing, they don’t know what is happening in the data centres because of which the channels are dropped out,” CEO of a major broadcaster told on the condition of anonymity.

Chrome DM live data week 7 has reported a major change in consumption patterns across genres. Pay channels from the English news stable, endured a drop in connectivity by 24 per cent, while the FTA channels witnessed a growth of six per cent with Republic TV, News X and Channel News Asia being the biggest gainers. The kids’ genre channels saw an overall drop both across Pay and FTA of 34 per cent and three per cent respectively.  Interestingly, the connectivity of Maha Cartoon Network rose by eight per cent.

While the connectivity of Hindi GEC channels connectivity reduced by 0.5 per cent, that of FTA Hindi GECs increased by 0.1 per cent. Dillagi was the top gainer in Hindi GEC FTA genre followed by Mubu TV. Among other genres, Hindi movie channels experienced a slight drop in FTA, with Hindi news pay channels sailing in the same boat. Hindi news FTA channels, however, saw a 0.4 per cent growth, with News 1 India, Bhaskar News, News World India and IND 24 being the bigger beneficiaries.

The regional markets were a reflection of HSM trends. However, the drop in connectivity was lower. Tamil channels across genres were hit by a slight drop ranging from 0.1 per cent to 0.3 per cent.

“Maharashtra saw a slight drop both across FTA and pay with Marathi GEC being mislaid by 0.5 per cent across pay channels, Marathi movies by 0.2 per cent and Marathi music by 0.1 per cent,” the report stated.

The Chrome data week 7 has reiterated that the offtake of DPO designed packages continues to be higher, standing at 15.5 per cent rate in urban India. The data added that 73.5 per cent still haven’t gained access to the new packs and continue to receive the 300 odd channels as per their old packs. According to the data, only FTA channels packs have reached 5.3 per cent of the TV homes followed by broadcaster packs at 4.1 per cent and a-la-carte at two per cent.

“Broadcaster packages offtake has a direct correlation of quantity and price with the India consumer – which is led by Zee (23 channels @ Rs. 39) followed by Sony, Star and Colors. For the Non-GEC category - Discovery, Disney and Times Network lead – however they are a distant second to the GEC offtake across HSM,” Chrome DM founder Pankaj Krishna said.

“When TRAI channel tariff order is enforced, channel availability per home will reduce from approx. 350 channels to 100+50. So, today most GEC channels have 90 per cent + distribution and about 35 per cent weekly reach. After TRAI these channels could land up having 30 per cent distribution and 30 per cent reach,” Madison Group CEO Vikram Sakhuja said earlier this week at an event.

In light of the new tariff order implementation, BARC released its weekly TV viewership data only to those that have subscribed to its service. The audience measurement company is yet to state until when it intends to continue doing so.

“We need to stick to BARC guidelines because that’s the norm or benchmark we have in this country. I think TRAI is also in close conversation with the authorities that how much of migration has happened, how much of it is pending right now and that is why they have extended the deadline to 31 March 2019. Ultimately the system needs to stabilise. Till that time I don’t think the numbers will make any difference to any advertiser,” marketing head of an FMCD major had recently told

Latest Reads
Youth genre is most benefitted in Chrome DM week 23

Youth genre has grown by 25.65 per cent in week 23 of Chrome Data Analytics and Media. In this genre, MTV gained the highest OTS with 83.8 per cent in HSM excluding less than 1 Lakh markets.

Television TV Channels Viewership
DD Free Dish revenue growth, rationalisation put Prasar Bharati on sustainable operating surplus path

Revenue growth of free-to-air DTH platform Free Dish and savings from various rationalisation measures have placed state-run Prasar Bharati on the path to a sustainable operating surplus, said CEO Shashi Shekhar Vempati on the competition of his two years in office.

Television TV Channels Terrestrial
ICC World Cup 2019, Pakistan vs Australia: TV listing, live streaming, date, time

Match 17 of the 2019 ICC World Cup has mercurial Pakistan facing defending champions Australia.

Television TV Channels Sports
ZEE News stands with truth, court vindicates channel's reporting in Kathua rape-murder case

ZEE News has once again shown that its path-breaking journalism and reporting can help in unearthing the truth and getting justice for people.

Television TV Channels News Broadcasting
Gear up to explore gastronomic flavours of the Australian outback on FYI TV18 with “Outback Gourmet”

It’s time to explore the unexplored. The Australian Outback, the remotest, oldest and most glorious natural landscapes on the planet, has bountiful to offer, when it comes to gourmet.

Television TV Channels English Entertainment
Star Sports sends #BlessingsFromHomeground for team India

MUMBAI: Star Sports, the official global broadcaster of the ICC Cricket World Cup 2019 has sent the Indian team a deep-rooted symbolic item – a jar of soil, #DeshKiMitti, that takes the 15 players in the squad back to their roots. The jar represents #BlessingsFromHomeground and reminds them of the...

Television TV Channels Sports
ICC World Cup 2019, Bangladesh vs Sri Lanka: TV listing, live streaming, date, time

ICC World Cup 2019's 16th match sees a clash between two Asian nations.

Television TV Channels Sports
Cartoon Network Asia Pacific greenlights new season of India-made chase comedy 'LAMPUT'

Lamput, the hilarious animated chase comedy, created by Mumbai-based Vaibhav Studios, has been picked up for a third season by Cartoon Network and will run on the channel in Asia Pacific.

Television TV Channels Kids
TRAI tariff order impact: Niche channels yet to stabilise

Though three months have passed since the implementation of the new TRAI tariff order (NTO), industry stakeholders feel it might take a few more months for the dust to settle especially for the niche genres. spoke to various industry experts across genres to get a sense of the...

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories