Synopsis of Auto Advertising on TV during Jan – Dec 2013

Synopsis of Auto Advertising on TV during Jan – Dec 2013

Highlights:
Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

Note:

The analysis is based on Ad Volume in Seconds

Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

Cars / Jeeps is the maximum advertised Product Group within Auto Category with 46% share

Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

TATA Motors Ltd was the top advertisers with in Auto Sector advertising followed by Hero Motocorp India

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