Television
Report on Shemaroo

Sun TV notices downfall in gross viewership in BARC week 27

Sun TV retained its top position but saw a decrease in viewership from 916957 to 890935

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MUMBAI: Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27, while ZEEL’s regional channels Zee Bangla and Zee Marathi continue to rule their respective languages of Bengali and Marathi. Big Ganga has been able to gain the top position in the Bhojpuri market. There wasn’t much change in the hierarchy for Kannada and Tamil with Colors Kannada and Sun TV retaining their top slots but Sun TV noticing a decrease in its gross viewership.

Bangla

Zee Bangla continued to be placed in the numero uno spot in week 27 but saw a decrease in viewership from 276815 impressions (000s) as recorded last week to 291010 impressions (000s) this week. Star Jalsha too remained in the second slot with 271440 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath, who retained their third, fourth and fifth positions this week with 63231 impressions (000s), 53206 impressions (000s) and 44098 impressions (000s) respectively. This week most of the channels in this market saw a decrease in the viewership as compared to last week.

Bhojpuri

This week Big Ganga managed to gain the highest number of viewership with 43719 impressions (000s), while Bhojpuri Cinema came second with 41771 impressions (000s). Bhojpuri Dhamaka Dishum and Oscar Movies Bhojpuri retained their third and fourth slots with 5647 impressions (000s) and 2027 impressions (000s) respectively. Mahuaa Plus came back in the fifth position with 1724 impressions (000s) dethroning News 18 Bihar Jharkhand, which was in the fifth position last week with 1442 impressions (000s).

Marathi

This week the Marathi market didn’t notice any change. Zee Marathi remained steadfast in the number one position with 282012 impressions (000s). Zee Talkies gained second position with 160343 impressions (000s) followed by Colors Marathi, Star Pravah and Zee Yuva in third, fourth and fifth positions with 123112 impressions (000s), 102911 impressions (000s) and 52237 impressions (000s) respectively.

Kannada

Kannada region remained unchanged this week as well. Colors Kannada retained its number one slot but underwent an increase in viewership from 389352 as recorded last week to 406405 impressions (000s) impressions (000s) of this week. Following Colors Kannada are Zee Kannada – 312339 impressions (000s), Udaya TV - 218228 impressions (000s), Udaya Movies - 201408 impressions (000s) and Star Suvarna - 125699 impressions (000s). Except Colors Kannada and Udaya Movies, all other channels in this region saw a decrease in viewership as compared to last week.

Malayalam

Asianet, the Malayalam general entertainment channel of Star TV retained its first position this week as well with 299372 impressions (000s). Surya TV moved to the second position with 93006 impressions (000s) pusing back Flowers TV to third position with 86835 impressions (000s). Mazhavil Manorama and Asianet Movies remained in fourth and fifth positions with 73449 impressions (000s) and 71592 impressions (000s) respectively.

Tamil

Zee Tamil was dragged down to third position from second climbed up to second position with 419669 impressions (000s), while Star Vijay gained second position this week with 429225 impressions (000s). Sun TV who retained its top position saw a decrease in viewership from 916957 impressions (000s) as recorded last week to 890935 impressions (000s) as of this week. KTV held its fourth position with 297775 impressions (000s). This week Colors Tamil was dethroned from the fifth position by Adityha TV, that came fifth with 67917 impressions (000s). 

Telugu

Telugu region didn’t notice any change this week. Star Maa and Zee Telugu retained their first and second positions with total viewership of 526572 impressions (000s) and 465243 impressions (000s). Gemini TV and ETV Telugu swapped their third and fourth positions with 358711 impressions (000s) 396150 impressions (000s) respectively. Gemini Movies retained its fifth position with 176582 impressions (000s).

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