Television

Sun TV maintains lead, Star Utsav & Dhinchaak big gainers in 2022: Barc

Star Utsav surpassed Star Plus, Star Maa to grab second position in the first week of 2022.

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Mumbai: Continuing the lead from the last week of 2021, Sun TV began the New Year as the top performer in the first week of 2022. The Tamil GEC garnered weekly AMAs of 3020.98 according to Broadcast Audience Research Council (Barc) data for the period of 1-7 January.

Disturbing the long-standing status quo of Sun TV, Star Plus and Star Maa at the top three positions once again, Star Utsav lodged itself at No. two this week with 2637.26 AMA. It was at the third spot last week. At 2541.77 (‘000s) Star Plus finished third. It was followed by Star Maa and Star Vijay.

Climbing up from last week’s tenth position, Dhinchaak grabbed the sixth spot this time. Sony SAB, Colors and Zee TV were in the next three positions. Marathi GEC Star Pravah re-entered the list at the last slot after a gap of a few weeks.

The mega cities showed a preference for Sun TV (507.75) which was followed by Colors, Star Plus, Sony SAB and Star Vijay.  South market was also led by the Tamil major with AMAs of 3014.22. Star Maa, Star Vijay, Zee Kannada and Zee Telugu were in the next four positions.

Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1578.27 AMA, Star Jalsha (1278.48) in West Bengal, Tarang (477.06) in Odisha, Zee Kannada (1525.16) in Karnataka, and Star Utsav in Rajasthan (254.1) as well as in UP/Uttarakhand (443.38).

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