Report on Hindi News Viewership

Sun TV maintains lead; Star Utsav climbs to third spot in week 52: Barc

Star Maa slipped to the fourth position.

Mumbai: Maintaining hold on the top position, Sun TV garnered 2826.17 (‘000s) AMA in Broadcast Audience Research Council (Barc) week 52 (25 December to 31 December 2021).  With weekly rating of 2625.44 AMA Star Plus was second. 

Riding on weeks of success as the most-viewed channel in the Hindi heartland (Rajasthan, and UP/Uttarakhand), Star Utsav climbed up to the third spot in the last week of 2021. The channel clocked 2495.18 AMA.

Star Maa slipped to the fourth position. It was followed by Star Vijay, Colors, Sony SAB, Zee TV, Zee Kannada and Dhinchaak.

Sun TV led the mega cities at 473.13 (‘000s). Star Plus, Colors, Star Vijay and Sony SAB grabbed the remaining slots. The South market was also dominated by the Tamil major where it registered a weekly rating of 2817.58. Star Maa, Star Vijay, Zee Kannada and Zee Telugu were at the positions from two to five.

Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1457.32 AMA, Star Jalsha (1334.12) in West Bengal, Tarang (484.16) in Odisha, Zee Kannada (1576.18) in Karnataka, and Star Utsav in Rajasthan (262.2) as well as in UP/Uttarakhand (412.6).

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