Report on Shemaroo

Star World returns; Colors Infinity departs: BARC week 44

MUMBAI: Star World made a comeback in the English entertainment Top 5 channels' list whereas Colors Infinity made an exit. The English entertainment genre witnessed a decline in the ratings this week. According to the week 44 ratings data of Broadcast Audience Research Data (BARC) India, Star Movies dominated the English movies space while Discovery channel continued to rule the infotainment space. 

The factual entertainment space also observed an increase in the ratings. Living Foodz stood at the number one position in the lifestyle genre though with a decline in the rating. NDTV Good Times made an exit from this genre, according to this week’s data.

English Entertainment 

Comedy Central with an increase in the ratings continued at stood the number one position with 398 Impressions (‘000s) as compared to 325 Impressions (‘000s) in week 43. Star World grabbed the second spot with 228 Impressions (‘000s) followed by Zee Cafe with 120 Impressions (‘000s) in the third place. The fourth position was secured by AXN with 108 Impressions (‘000s) while FX held the fifth position with 89 Impressions (‘000s). 

English Movies

Star Movies dominated the space with 2876 Impressions (‘000s) followed by Sony Pix at the second position with 2555 Impressions (‘000s). Movies Now took the third place with 2504 Impressions (‘000s). HBO with 1559 Impressions (‘000s) and Zee Studio with 1398 Impressions (‘000s) stood at the number four and five position, respectively.

Infotainment increase

Discovery channel continued to dominate the space with a hike in ratings from 4582 Impressions (‘000s) in week 43 to 4769 Impressions (‘000s) this week.  History TV 18 was at the second spot with 4501 Impressions (‘000s). Animal Planet with 3127 Impressions (‘000s) and Nat Geo Wild with 2779 Impressions (‘000s) took the third and fourth position respectively. National Geographic channel stood at the fifth position with 2767 Impressions (‘000s).


Living Foodz witnessed a decline in the ratings continued at the number one position with 1333 Impressions (‘000s) in this week as compared to 2037 Impressions (‘000s). Food Food took the second berth with 801 Impressions (‘000s) followed by Fox Life with 644 Impressions (‘000s). TLC with 476 Impressions (‘000s) and Travel XP HD with 324 Impressions (‘000s) bagged the fourth and fifth position, respectively. 

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