MUMBAI: The war for the ‘best among the rest’ continues even as the general entertainment channels (GECs) saw no change in the positions this week. In the week 25 of TAM TV ratings, while Star Plus, Zee TV and Life OK gained big, the other GECs saw a drop in the viewership.
Thus, Star Plus continues to be at the top with 660,737 GVTs, up from 625,842 GVTs. The channel’s mythological series Mahabharat witnessed a slight drop and stood at 6,368 TVTs, down from 6,472 TVTs. Its fiction offerings also noticed a drop in the viewership. Thus, its chart topper Diya Aur Baati Hum recorded 8,953 TVTs, down from 9,361 TVTs, Yeh Rishta Kya Kehlata Hai noted 6,087 TVTs, down from 6,185 TVTs. But that wasn’t the case with Saathiya Saath which saw a huge jump and scored 8,149 TVTs, up from 6,856 TVTs.
Second placed Zee registers 400,337 GVTs, up from 375,662 GVTs. Its historic property Jodha Akbar scored 7,664TVTs, down from 7,736TVTs. Kumkum Bhagya saw a rise in the ratings and registered 4,943 TVTs, up from 3,538 TVTs. Qubool Hai garnered 4,402 TVTs, up from 3,791 TVTs.
Despite a fall, Colors retained its number three position with 351,470 GVTs, down from 365,827 GVTs. Its first-of-its-kind property, Mission Sapne which allows celebrities from different walks of life to leverage their fame for the benefit of the common man, saw a drop in the ratings this week. It scored 1,668 TVTs, down from 2,836 TVTs. On the other hand, Comedy Nights with Kapil witnessed a jump in the viewership with 5,854 TVTs, up from 5,582 TVTs. Talking about the channel’s fiction offerings; Balika Vadhu saw a rise in the ratings and noted 4,473 TVTs, up from 3,938 TVTs.
Life OK at number four witnessed 332,990 GVTs, up from 319,452 GVTs. Gustakh Dil scored 1,829 TVTs, down from 2,019 TVTs, Tumhari Pakhi noted 2,348 TVTs, down from 2,515 TVTs. The channel’s non-fiction properties Shapath garnered 2,676 TVTs, up from 2,510 TVTs.
Sony Entertainment Television (SET) saw a fall in the ratings and garnered 297,528 GVTs, down from 300,118 GVTs. Maharan Veer Pratap recorded 3,148 TVTs, down from 3,341 TVTs. Entertainment Ke Liye Kuch Bhi Karega also witnessed a fall and registered 2,085 TVTs, down from 2,222 TVTs. CID stood at 3,341 TVTs, down from 3,411 TVTs.
Sab at number six garnered 279,412 GVTs, down from 286,993 GVTs. Its fiction offerings have worked well for the channel. Thus, the channel’s chart topper Tarak Mehta scored 7,034 TVTs, up from 6,159 TVTs and Chidiya Ghar registered 2,777 TVTs, up from 2,448 TVTs.
