Star Plus third in urban market: BARC week 7

Star Plus third in urban market: BARC week 7

Star Plus

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Zee Anmol retained its leadership in Hindi GEC rural market, whereas, Colors has also maintained its top position in Hindi GEC urban markets.

Star Plus jumped to third position and Zee TV slipped to fourth in Hindi GEC urban markets, as compared to week 6, in week 7 of BARC all India data.

In rural + urban markets and urban markets, channels have swapped eighth and ninth positions this week as compared to last week. Now, Sony Entertainment Television (SET) garnered eighth position whereas Rishtey went to ninth position in Hindi GEC (U+R) markets. In rural markets, Big Magic came to eighth and Colors slipped to ninth slot in this week as compared to the last week.

Hindi GEC (U+R)

Star Bharat has garnered the top slot this week with 748539 impressions (000s). Zee Anmol slipped to second slot with 715014 impressions (000s). Sony Pal, Colors, Zee TV, Star Utsav and Star Plus have retained their third, fourth, fifth, sixth and seventh positions, respectively with 680587 impressions (000s), 566399 impressions (000s), 548284 impressions (000s), 545554 impressions (000s) and 476819 impressions (000s) sum, respectively.

SET and Rishtey swapped their eighth and ninth positions with 441687 impressions (000s) and 441687 impressions (000s) respectively. Sony Sab retained its tenth positions with 387944 impressions (000s).

Hindi Rural GEC

Zee Anmol retained its first position 554793 with impressions (000s). Sony Pal and Star Utsav retained their second and third positions with 462795 impressions (000s) and 392462 impressions (000s).

Star Bharat, Rishtey, Dangal TV, Zee TV retained their fourth, fifth, sixth and seventh positions with 383801 impressions (000s), 297420 impressions (000s), 243200 impressions (000s) and 221924 impressions (000s), respectively.

Big Magic and Colors swapped their eighth and ninth positions with 176364 impressions (000s) and 152770 impressions (000s), respectively. Star Plus retained its tenth position 146582 impressions (000s).

Hindi Urban GEC

In urban GEC, Colors and Star Bharat retained their first and second positions with 413629 impressions (000s) and 364738 impressions (000s), respectively.

Star Plus and Zee TV exchanged their third and fourth positions this week as compared to the last week with 330236 impressions (000s) and 326359 impressions (000s), respectively.

SET, Sony SAB, Sony Pal, Zee Anmol, Star Utsav and Rishtey retained their fifth, sixth, seventh, eighth, ninth and tenth positions with 314255 impressions (000s), 290528 impressions (000s), 217792 impressions (000s), 160221 impressions (000s), 153091 impressions (000s) and 132130 impressions (000s), respectively.

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