Television

Star Plus retains leadership position in Hindi GEC urban in BARC week 25

In rural areas, Colors and Sony interchanged their sixth and seventh positions respectively

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MUMBAI: &TV emerged as the new player in the space by replacing Star Utsav in its tenth position in Hindi GEC (U+R) according to the Broadcast Audience Research Council (BARC) of India data for week 25 of 2019. In rural areas, Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. In urban areas, Star Plus retained its leadership position. 

Hindi GEC (U+R)

Dangal TV retained its first position this week, followed by Zee TV and Star Plus that stood at second and third positions respectively. Big Magic jumped to the fourth from second position as compared to the previous week. Sony Sab, Colors, Sony Entertainment Television, Star Bharat continued to be in their fifth, sixth, seventh and eighth positions respectively. This week &TV emerged as the new player in the space by replacing Star Utsav in its tenth position.

Hindi Rural GEC

In rural areas, Dangal TV, Big Magic, Zee TV, Star Plus continued to be in first, second, third and fourth positions respectively. Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. Sony Entertainment Television, Star Bharat, Sony Pal and Star Utsav also retained their seventh, eighth, ninth and tenth positions respectively.

Hindi Urban GEC

In urban areas, Star Plus retained its leadership position. Zee TV and Sony Sab exchanged their second and third positions respectively. Sony Entertainment Television and Colors also interchanged their fourth and fifth positions respectively. Star Bharat, Dangal, Big Magic, &TV and Sony Pal retained their sixth, seventh, eighth, ninth and tenth positions respectively as compared to the last week.

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