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Star Plus leads urban market in BARC week 40

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MUMBAI: ZEE Anmol continues to lead the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 40 of 2018. Zee Anmol, Star Utsav and Sony Pal held on to their top three positions in the rural market. Star Bharat and Sony Sab swapped their fifth and sixth positions in the urban market.

Hindi GEC (U+R)

Zee Anmol and Star Utsav retained their first and second position respectively with 832081 impressions ‘000s and 827178 impressions ‘000s. Star Bharat, Star Plus, Zee TV, Sony Pal and Colors stood at third, fourth, fifth, sixth and seventh positions with 763552 impressions ‘000s, 700178 impressions ‘000s, 689810 impressions ‘000s, 685364 impressions ‘000s and 614371 impressions ‘000s respectively.

Sony Entertainment Television continued to be at eighth position with 610660 impressions ‘000s. Dangal TV and Sony Sab stood atninth and tenth positions with 465992 impressions ‘000s and 448184 impressions ‘000s respectively.

Hindi Rural GEC

Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 672316 impressions ‘000s, 584191 impressions ‘000s and 490505 impressions ‘000s respectively.

Star Bharat climbed from fifth position to fourth position as compared to the previous week with 393121 impressions ‘000s. Dangal TV also climbed a slot from sixth position to fifth position with 370139 impressions ‘000s. Rishtey jumped down to sixth position from fourth position as compared to the previous week with 341272 impressions ‘000s. Zee TV, Big Magic, Star Plus and Colors retained their seventh, eighth, ninth and tenth positions respectively with 265478 impressions ‘000s, 219090 impressions ‘000s, 214069 impressions ‘000s and 177292 impressions ‘000s.

Hindi Urban GEC

Star Plus, Sony Entertainment Television, Colors and Zee TV continued to be at the first, second, third and fourth positions with 486109 impressions ‘000s, 472936 impressions ‘000s, 437079 impressions ‘000s and 424332 impressions ‘000s respectively. Star Bharat and Sony Sab swapped their fifth and sixth positions respectively with 370431 impressions ‘000s and 342530 impressions ‘000s.

Star Utsav, Sony Pal, Zee Anmol and &TV retained their seventh, eighth, ninth and tenth positions respectively with 242987 impressions ‘000s, 194859 impressions ‘000s, 159766 impressions ‘000s and 130435 impressions ‘000s.

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