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Star Movies garners record viewership in week 17: BARC

The channel retained the top spot for six consecutive weeks.

KERALA: Star India’s English films channel Star Movies is a popular destination for television audiences who love to watch Hollywood movies. The latest BARC data suggests that Star Movies has garnered a record viewership over the past couple of months. The channel has successfully maintained the top spot for six consecutive weeks (week 12 to 17) in 2021 under the target group 15+AB, 1Mn+.

Star Movies' average minute audience (AMA) in week 12 was 2779, and it increased to 3287 and 3365 in week 13 and 14 respectively. In week 15, the AMA witnessed a slight dip with 3128 minutes, followed by 3,810 minutes in week 16 for the target group 15+AB, 1Mn+ (SD and HD). 

In week 17, Star Movies' AMA reached a record high with 4,642 minutes, the highest since week 20, 2020 when the channel premiered Avengers: End Game. 

When it comes to the reach of the channel in millions, Star Movies garnered 1.8 million viewership in week 12, 2021, followed by a rise to 2 million and 2.2 million in week 13 and 14 respectively. Week 15 witnessed a viewership of 2.4 million, and in week 16, it rose to 2.6 million. In week 17, the viewership crossed 2.7 million, the highest reach since 38 weeks. 

Star Movies' growth in viewership in week 17 is also the highest non-premiere week rating ever since week 44, 2018. The recent statistics indicate that Star Movies is way ahead of its competitors Sony Pix, Movies Now, and MNX.

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