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Star India's Preeti Puri Sharma steps down as vice president PR

Sharma had joined Star India in 2013

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MUMBAI: Star India’s Preeti Puri Sharma has put in her papers, Indiantelevision.com has learnt. Friday will be her last day at the company, wrapping up a six-year association.

At Star India, Sharma was responsible for the development and delivery of strategic communication plans, managing the external voice of the company with the media and driving publicity to support the organisation’s products and services across lines of businesses.

During her stint at Star India, Sharma played a key role in the successful launches of channels as well as Hotstar, the company’s streaming service, across digital and traditional media.

Sharma has over 18 years of experience giving her in-depth insight into the process of brand building and positioning. She has worked with media and entertainment conglomerates in various capacities. In her earlier stint at Reliance BIG Pictures (2008 – 2010), she set up the corporate communications and public relations division, led the communications strategy for the roll-out of the company’s partnership with leading Hollywood studios and film production houses and also drove PR for more than a dozen Indian movies. 

She had a similar role and responsibility at UTV Software Communications (2006 – 2008), where she set up the corporate communications and PR division and spearheaded five business verticals - motion pictures, gaming, interactive, broadcast and TV content production. She also successfully handled the listing of UTV’s motion picture business at the London Stock Exchange.

Sharma has spent over seven years in PR agencies, managing more than 100 brands from manufacturing to consumer products to services.

In her last agency role as a senior account director at Edelman India, she handled the complete mandate for TATA Consumer Products.

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