Television

×

Star India's Preeti Puri Sharma steps down as vice president PR

Sharma had joined Star India in 2013

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/18/mmma.jpg?itok=5a2VajMB

MUMBAI: Star India’s Preeti Puri Sharma has put in her papers, Indiantelevision.com has learnt. Friday will be her last day at the company, wrapping up a six-year association.

At Star India, Sharma was responsible for the development and delivery of strategic communication plans, managing the external voice of the company with the media and driving publicity to support the organisation’s products and services across lines of businesses.

During her stint at Star India, Sharma played a key role in the successful launches of channels as well as Hotstar, the company’s streaming service, across digital and traditional media.

Sharma has over 18 years of experience giving her in-depth insight into the process of brand building and positioning. She has worked with media and entertainment conglomerates in various capacities. In her earlier stint at Reliance BIG Pictures (2008 – 2010), she set up the corporate communications and public relations division, led the communications strategy for the roll-out of the company’s partnership with leading Hollywood studios and film production houses and also drove PR for more than a dozen Indian movies. 

She had a similar role and responsibility at UTV Software Communications (2006 – 2008), where she set up the corporate communications and PR division and spearheaded five business verticals - motion pictures, gaming, interactive, broadcast and TV content production. She also successfully handled the listing of UTV’s motion picture business at the London Stock Exchange.

Sharma has spent over seven years in PR agencies, managing more than 100 brands from manufacturing to consumer products to services.

In her last agency role as a senior account director at Edelman India, she handled the complete mandate for TATA Consumer Products.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/24/KASHIR.jpg?itok=Yra6mb6C
DD Kashir sees 50% increase in viewership from J&K between 5-16 August

After the abrogation of article 370 in Jammu and Kashmir, there have been speculations all over the media about communication blackout in the valley. Commenting on the issue, Prasar Bharati CEO Shashi Shekhar Vempati said between 5 to 16 August, Kashmir’s TV channel DD Kashir saw 50 per cent...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/barc_0.jpg?itok=D9gPIX65
BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/bkt.jpg?itok=049-UwPD
BKT scores global agreement with LaLiga

MUMBAI: BKT aims for performance without limits – just like sport. And like Liga de Fútbol Profesional (LaLiga), it has a global presence that reaches people all around the world. These conditions create fertile ground for a new partnership. It seems to be the perfect match. Indeed, BKT and LaLiga...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/sony.jpg?itok=ndXr-dy1
Football fans gear up for Serie A, the top-tier Italian football league on Sony Pictures Sports Network

MUMBAI: The upcoming season of Serie A will be the 118th season of top-tier Italian football and fans can expect nothing less than non-stop nail-biting action from August 24, 2019 to May 24, 2020 live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/VH1.jpg?itok=Jb0IBHao
Witness the women in music dominate the 2019 Video Music Awards, exclusively on Vh1

MUMBAI: The 2019 Video Music Awards couldn’t get bigger, as Ariana Grande and Taylor Swift vie for the prestigious ‘Moon Person’ statue with nods in 10 categories each, Jonas Brothers make a grand return to the VMA stage, a sparkling stage debut of sensational Camila Cabello and Missy Elliott...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/hasbro.jpg?itok=tFJOehPN
Hasbro to acquire Entertainment One for approx $4 bn

Hasbro is set to acquire Entertainment One (eOne) in an all-cash transaction valued at approximately $4 billion. The deal enhances Hasbro’s brand portfolio, which includes My Little Pony, with the global preschool brands Peppa Pig and PJ Masks, as well as a slate of additional brands under...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/Kesari.jpg?itok=19J9cwD9
Zee Cinema's 'Kesari' is highest-rated premiere on Independence Day

The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/alic.jpg?itok=IxfzlSQI
Sony SAB celebrates 'Khushiyon Ke Sab Sizes' with its latest show 'Tera Kya Hoga Alia'

Sony SAB broadens its slate of shows with its exclusive brand-new offering, Tera Kya Hoga Alia. This one-of-a-kind yet highly relatable story traces the insecurities and concerns faced by the protagonist, Alia and showcases the journey of the married couple, Alia and Alok, who were high school...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/BARC_800_0.jpg?itok=2SC8Edra
BARC week 33: Sony SAB moves to second position on pay platform

Sony SAB has grabbed the second position in week 33 of BARC India ratings on pay platform with 614,772 weekly impressions (000). Last week Zee TV was seen at the second position which has moved down to third position. Even Sony Entertainment Television has moved at fourth position from fifth in...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories