Television

Star India to launch new movie channel 'Star Gold 2' on 01 Feb

The first network to bring the successful theatre “multiplex strategy” to the small screen

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/29/star-gold2.jpg?itok=59psP_bo

MUMBAI: Star India has announced the launch of Star Gold 2, its latest offering in the Hindi movie channel category. In an industry-first move, the network is introducing movie theatre’s “multiplex strategy” to the small screen, enabling it to showcase the myriad premieres of the newly acquired Bollywood movies on both Star Gold and Star Gold 2.

Star Gold has acquired 25 recently released blockbusters and upcoming Bollywood movies of 2020, further strengthening its library of over 1500 titles including Tanhaji: The Unsung Warrior, Baaghi 3, ’83, Angrezi Medium, Panga, War, Chhapaak, Bala, Housefull 4, Mardaani 2, among others. Starting 1 February , viewers will be able to enjoy hits starring leading Bollywood talent - Ranveer Singh, Deepika Padukone, Akshay Kumar, Alia Bhatt, Hrithik Roshan, Sara Ali Khan, Kartik Aaryan and more on both channels.

“Consumers are at the front and center of everything we do. Having acquired the latest top quality Bollywood content of 2020, it made perfect business sense to launch a second screen to be able to showcase the best of Hindi cinema to our viewers,” said Star India Hindi Movies Business executive vice president and GM  Hemal Jhaveri.

Over the years, Star Gold has been amongst the leading destinations for the latest Bollywood Blockbusters, consistently delivering the biggest movie line-up on Indian television. With the launch of the new channel, the brand will continue to showcase the latest hits now across two screens -- Star Gold and Star Gold 2.

Star Gold 2 will be available for viewers from 1 February, 2020, across leading DTH and cable platforms. A multi-touchpoint marketing campaign will go live to support the launch of the channel.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/cart.jpg?itok=iUvGyrr3
New-gen kids prefer OTT platforms to kids’ TV channels

Back in the ’90s or early 2000s, kids had control over TV remotes during their vacation. Many kids would not have finished their meals without Mickey Mouse or Tom and Jerry on the screen which later became Pokemon and The Mask as well.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/tv.jpg?itok=FLjVZbaj
5 million cable TV subscribers cut the cord during Covid2019

The lockdown and its lack of content on television seem to have had an impact on viewers. About 4.5 to five million subscribers have gotten off TV and DTH services since lockdown started. Additionally, several others have downgraded their subscription packages.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Siddharth%20Kumar%20Tewary.jpg?itok=63Ts2TFK
Rapid fire questions with Swastik Productions' Siddharth Kumar Tewary

MUMBAI: Story-teller, director and producer Siddharth Kumar Tewary is  now touted as the king of mythology (which he calls 'history') on television with shows like  Mahabharata, Suryaputra Karn, Shani, Mahakali, RadhaKrishn, Chandragupta Maurya and internationally famous Porus. In a virtual...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/CINTAA.jpg?itok=Uh9zTn60
CINTAA meets Maharashtra governor to discuss rule restricting senior actors

MUMBAI: The Cine and TV Artistes’ Association (CINTAA) senior vice president and actor Manoj Joshi met with the governor of Maharashtra Bhagat Singh Koshyari today. They discussed the issue of senior actors, above the age of 65, not being allowed to shoot. The governor assured of necessary co-...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/aaj-tak-bharatvarsh.jpg?itok=fAwNLjWY
Aaj Tak tops; TV9 Bharatvarsh is clear No 2 in BARC ratings wk 25

MUMBAI: Well, the battle to gain the top spot in the Hindi news television space continues. The numbers put out by Broadcast Audience Research Council (BARC) for week 25 of the current year for 15+ HSM show that Aaj Tak,  which has been a leader in the segment for the longest time registered 216,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Optimystix%20Entertainment.jpg?itok=5RUvcFm7
Optimystix Entertainment finding creative ways to maintain social distancing on air

MUMBAI: Television shoots that were suspended due to the Covid2019 pandemic have now resumed following the necessary guidelines issued by the Maharashtra government. Sony SAB fans can now rejoice as the shoots for all shows have now resumed and will be back with new episodes soon. On 29 June, Sony...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/04/Sunder%20Aaron.jpg?itok=EIZK9Wng
Locomotive Global's Sunder Aaron on "Seeker" & upcoming projects

MUMBAI: Sunder Aaron’s Locomotive Global develops, produces and distributes Indian-themed TV projects for both the local and international markets. The company has now partnered with Sameer Nair’s Applause Entertainment and Gurinder Chaddha’s Bend It Films & TV for an international drama series...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/starwprld.jpg?itok=6lHWNy-d
Star World Invites You to Its ‘Weekend Watch Party’

After a long week of work, some leisure time is essential. With all our weekends now being spent within the confines of our home, there is no better time to catch-up on some of the most talked-about, mind-bending drama series on television! So, tune-in to Star World Weekend Watch Party every...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/banijay.jpg?itok=FcHRhIEB
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required