Star India, Disney+Hotstar join hands with Project Mumbai in Covid2019 battle

Star India, Disney+Hotstar

MUMBAI: When the entire world is hobbled by a never-before-seen pandemic of this scale, what the world wants is an unwavering sense of camaraderie that is rooted in humanity. In such a crisis, people and organisations, transcending all man-made restrictions, help each other so as to put up a collective fight against the Covid2019 pandemic.

The country has already seen how the entertainment industry has come out to help those in need of succour.    

Now, media organisations are coming to the forefront in this hour of crisis to do their bit for the health and safety of individuals who are at the forefront in their battle against the pandemic.

Star India and Disney+Hotstar have joined hands with the NGO Project Mumbai by donating 200,000 personal protection equipment (PPE) kits to the health workers at BMC and an additional 10,000 khakhi-coloured kits for the Mumbai police.

Mumbai, which is seeing a spike in cases with each passing day, needs the consistent support and help of non-governmental organisations in dealing with a massive crisis like this one. This is where Star India and Disney’s contribution matters. The support will help the ongoing efforts in meeting the demand for PPE kits for almost four weeks. Showcasing solidarity with the numerous medical, health, and protection warriors, the initiative seeks to equip the selfless warriors who are at the frontline, battling the pandemic.

Project Mumbai CEO-founder Shishir Joshi told that Uday Shankar, president of The Walt Disney Company Asia Pacific, and chairman of Star India, was very keen to extend a helping hand to help Mumbai tide over the crisis.

“Uday Shankar was very keen to do something for Mumbai. Star has its base prominently in Mumbai. He himself has lived in Mumbai for a longer period of time. He asked us what needs to be done. We told him that doctors need to be helped out. They need PPE,” he said.   

According to him, this is biggest contribution of its kind by a media company in India after Covid2019 has broken out. People need to come to help the city, especially given the fact that Mumbai has been seeing spike in cases.

Project Mumbai has been at the forefront of helping the needy in these times. “We are feeding over 2,000 doctors every day. We are also feeding 70,000 homeless people,” said Shishir Joshi.

Latest Reads
BARC week 30: Regional GECs witness significant spike in viewership

NEW DELHI: In week 30 of BARC India ratings, regional GECs saw a spike in viewership across regions except for Oriya. The greatest spike was observed for the Tamil Market with 1035819 impressions, as compared to 847609 impressions in week 29. In the Malayalam market, Zee Keralam made a comeback...

Television TV Channels Viewership
Sports becomes top gainer in Chrome DM week 30

Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

Television TV Channels Viewership
ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants

NEW DELHI:  Into less than a year and a half of running, entertainment channel ZEE Keralam, has carved a space in the minds of the Malayalee audience and their first music reality show, SaReGaMaPa Keralam, has made it even closer to people’s hearts. The show since its inception has shown steady...

Television TV Channels Regional
Hungama partners with telecom operators in Switzerland, Poland, Saudi Arabia and other countries

MUMBAI: Hungama, a digital entertainment company had announced strategic partnerships with leading telecom operators in Switzerland, Poland, Saudi Arabia and other countries, further strengthening its presence in international markets. These operators include the three largest telecom providers in...

Television TV Channels Music and Youth
Zee Tamil to air its fiction shows 7 days a week!

NEW DELHI: Zee Tamil, one of Tamil Nadu’s General Entertainment Channel has been consistently entertaining its viewers over the last decade by presenting them with shows that have varied content and novel concepts.  Over the years, the viewers have come to be deeply connected and invested with the...

Television TV Channels Regional
Indian television premiere of psychotic thriller ‘The Lodge’ only on &flix, &PrivéHD and Zee Café

MUMBAI: Repent and all your sins will be forgiven! Directed by Veronika Franz and Severin Fiala, comes an extreme psychological thriller that will make you think that everything is fine up until the moment you realise it’s all an illusion. The lingering fear that wraps you in cold chills usually...

Television TV Channels English Entertainment’s virtual Onam conclave: BARC India CEO Sunil Lulla on Kerala ad market

NEW DELHI: Starting the first-ever virtual conclave by, “The Comeback of Kerala: Onam Returns” focuses exclusively on Kerala’s ad market and predictions for its supposed uptake in the upcoming festive season. BARC India CEO Sunil Lulla shared some interesting insights into the...

Television TV Channels Regional
A+E Networks | TV18 appoints Karishma Dhawan as revenue head

Karishma Dhawan will be taking over as the revenue head at A+E Networks | TV18 and will be in charge of the network’s factual entertainment cluster. She will be reporting to A+E Networks | TV18 managing director and CEO-broadcast for Network18 Avinash Kaul.

Television TV Channels People
Zee Anmol claws to top place in Free Across Genres channels in week 29

Television viewership dipped slightly in week 29 of 2020 (Saturday, 18 July 2020 to Friday, 24 July 2020, week or period under review) according to Broadcast Audience Research Council Research on India (BARC) weekly data as compared to the previous week.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required