Television
Report on Hindi News Viewership

Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

The matrimonial advertisement appeared in newspapers on 19 June.

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Mumbai: On 19 June 2022, Star Gold left everyone surprised by giving an unusual ad in the matrimonial section of two leading papers. It read, "Parents wanted urgently". The matrimonial section of newspapers often carries ads that demand homely brides and grooms with hefty salaries and government jobs. Star Gold used the space for innovative marketing, to promote the world television premiere of “Hum Do Hamare Do”.

The movie will have its world television premiere on Star Gold this Sunday at 8 pm.

Per the ad posted by Star Gold, a man, who already has found his life partner, is searching for parents who are understanding and loving. The unusual ad is in sync with the story of Rajkumar Rao and Kriti Sanon starrer, “Hum Do Hamare Do”, which revolves around Dhruv and Anya. Dhruv is a self-made man whose life takes a major turn when he decides to engage an elderly man and a senior woman to fake being his parents in an attempt to fulfill his girlfriend's wish of marrying someone with a family.

Agreeing with the advertisement idea, actor Aparshakti Khurana said, "It's not easy to grab readers' attention as newspaper pages are filled with advertisements. I am sure this innovative ad by Star Gold must have stood out as it's not every day that you get to read about a person searching for parents."

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