Sports genre emerges as most benefitted in Chrome DM week 26

Sports genre emerges as most benefitted in Chrome DM week 26

Warner Brothers gained the highest OTS with 41.1 per cent

Chrome

MUMBAI: Sports genre has grown by 2.83 per cent in week 26 of Chrome Data Analytics and Media. In this genre, DD Sports channel gained the highest OTS with 93.8 per cent in all India 1 Lakh+ areas.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English GECs gained second position that grew by 2.47 per cent in 6 metros market. In this genre Comedy Central gained the highest OTS with 31.1 per cent. English news genre stood on the third position by gaining 1.60 per cent in 6 metros space. Republic TV secured the highest OTS with 97.2 per cent.

English movies stood in fourth position in 6 metros markets and grew by 1.48 per cent. Warner Brothers gained the highest OTS with 41.1 per cent. Kids' genre stood in the fifth position and grew by 0.77 per cent in all India 1 Lakh+ market. In this genre, Discovery Kids gained the highest OTS with 86.3 per cent.