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Sports genre dethrones English GEC in week 32 of Chrome DM

Sports genre dethrones English GEC in week 32 of Chrome DM

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MUMBAI: With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.

In the sports genre, DD Sports gained the highest OTS with 94.7 per cent in all India 1 lakh+ areas.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the English GECs genre with a growth of 0.05 per cent in six metros. AXN was the most benefitted channel in this category with 62 per cent.

The third position in the gainers was garnered by English News genre in six metros. Loksabha TV gained the highest OTS with 96.8 OTS.

Religious genre bagged the fourth position in HSM excluding the less than 1L-market and Aastha was the most benefitted channel with 95.7 per cent OTS

The business news genre was at the fourth position in the list with 2.47 per cent growth and CNBC Awaaz catered to 86.4 per cent OTS in six metros.

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