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Report on Shemaroo

Sports becomes top gainer in Chrome DM week 30

The genre grew by 8.20 per cent

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MUMBAI: Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, religious genre gained the second position and grew by 7.35 per cent in  HSM excluding <1 lakh market. In this genre, Sankskar gained the highest OTS with 97.9 per cent.

Hindi movies genre stood at the third position followed by Hindi news and Hindi GEC genre at 7.15 per cent, 6.85 per cent, 6.07 per cent in HSM excluding <1 lakh market respectively. 

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