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Sony Aath entered the Bengali market in BARC week 38

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MUMBAI: Sony Aath emerged as the new entrant at fifth position in the Bengali space in BARC data week 38. Bhojpuri Cinema and Big Ganga exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Tamil and Telugu market, no changes were observed. Mazhavil Manorama and Flowers TV swapped their second and third positions in the Malayalam segment. In the Marathi segment, Star Pravah and Colors Marathi swapped their second and third positions.

Bangla

Zee Bangla and Star Jalsha retained their first and second positions respectively with 335101 impressions '000s and 253737 impressions '000s. Jalsha Movies and Colors Bangla swapped their third and fourth positions respectively with 65369 impressions '000s and 62470 impressions '000s. Sony Aath emerged as the new entrant on fifth position with 52982 impressions '000s respectively.

Bhojpuri

This week, Bhojpuri Cinema and Big Ganga exchanged their first and second positions respectively with 55692 impressions '000s and 51582 impressions '000s. Bhojpuri Dhamaka Dishum also retained its third position with 14005 impressions '000s. Housefull Action stood at fourth position with 2201 impressions '000s. Mahuaa Plus retained its last position with 2001 impressions '000s.

Kannada

No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 464823 impressions '000s and 429512 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 211020 impressions '000s, 178822 impressions '000s and 149057 impressions '000s respectively.

Malayalam

Asianet, the Malayalam general entertainment channel from Star TV and Surya TV retained at first and second positions this week as well with 328175 impressions '000s and 107110 impressions '000s respectively.

Mazhavil Manorama and Flowers TV swapped their second and third positions respectively with 90947 impressions '000s and 84030 impressions '000s. Asianet Movies retained its fifth position with 73079 impressions '000s.

Marathi

Zee Marathi retained its first position with 343864 impressions '000s. Star Pravah and Colors Marathi swapped their second and third positions respectively with 124630 impressions '000s and 121367 impressions '000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 116204 impressions '000s and 50634 impressions '000s.

Tamil

Tamil market also didn’t witness any change. Sun TV retained its first position with 965420 impressions '000s. Star Vijay, Zee Tamil, KTV and Adithya TV retained their second, third, fourth and fifth positions with 488702 impressions '000s, 484543 impressions '000s, 326292 impressions '000s and 76966 impressions '000s respectively.

Telugu

Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies retained their first, second, third, fourth and fifth positions with 594241 impressions '000s, 515588 impressions '000s, 439748 impressions '000s, 417222 impressions '000s and 174707 impressions '000s respectively.

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