Television

Some people’s misdoings cannot put BARC under spotlight: Shashi Sinha

BARC is already working to ensure sample sizes do not misrepresent.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/31/shah.jpg?itok=JBm1YdJt

NEW DELHI: Ever since it was unearthed, the TRP gaming racket has caused a lot of upheaval and drawn broadcasters, regulators and research agencies into its web. The incident has raised a big question mark on the functioning and standing of the industry. Now, chairperson of BARC’s technical committee Shashi Sinha has come on record to slam the parties involved in the case, without mentioning them by name.

“Rating is all about egos and keeping their masters happy… What they don’t play is that they are number 1 of 0.1 per cent or one per cent ratings. Some people’s misdoings cannot put BARC under spotlight. They have done undue damage,” said Sinha in a webcast with Governance Now MD Kailashnath Adhikari during the Visionary Talk series.

Speaking in defense of BARC, the media veteran called it “one of the best systems in the world.” The problem, in Sinha’s view, is its getting into controversy with news genres.

“News is a niche genre and not bought on ratings. At any given time one per cent people watch English prime time news. So one per cent of 44,000 homes is 440 homes that watch the 16 news channels and the average is 20-25 homes. The ratings are rounded off to 0.2, 0.3 or 0.01 etc,” he explained, adding that the level of rating error is very high and a channel with high ratings may not get best rates.

Sinha, who is also the CEO of IPG Media Brands India, claimed that since there is a lack of self-regulation in the industry, people have started blaming the ratings agency, which is not right. He stated that BARC is already working to plug the gaps in its system.

“BARC will do course correction. We are working to ensure sample sizes do not misrepresent. In the next few weeks we will find a solution. I think all big newscasters are realising we should not hurt the body,” he said.

He went on to say that an industry body like BARC, where the board is governed by stakeholders including agencies, clients and broadcasters coming together to run it, exists only in France and some other countries worldwide. “I think BARC is a strong currency… Very basic things are right about it. The marking technology in place is more advanced than many other markets and the panel of 45,000 is the largest and more than double of China, a country more advanced than India. The funders i.e. the big networks and broadcasters are credible people.”

The Mumbai police had on 8 October alleged that three channels — Republic TV, Box Cinema and Marathi channel Fakt Marathi — were rigging TRP ratings to increase their advertisement revenue.

The TRP scam came to light when BARC filed a complaint through Hansa Research Group, alleging that certain television channels were rigging TRP numbers.

In the meantime, BARC has hit the pause button on the weekly measurement of TRP for news channels for three months.WWWSWSAA
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628077533645.jpg?itok=nEYFWb74
ZEE Kannada’s new show 'Hitler Kalyana' to take off on 9 August

Mumbai: Regional GEC, ZEE Kannada has announced the launch of its new show ‘Hitler Kalyana’. Premiering 9 August, the show will air every Monday to Friday at 7 pm only on ZEE Kannada and ZEE Kannada HD. ‘Hitler Kalyana’ is the story of three daughters-in-law who set out in search of a suitable...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628074959831.jpg?itok=UAU8eng0
ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Gaurav Kanwal as chief revenue officer, digital and small and medium businesses (SMB), South Asia. Kanwal was last associated with Disney+ Hotstar as executive vice president, ad sales for two and a half years. He was at the helm of...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/vinod-bhanushali.jpg?itok=cEDj0Sgh
Vinod Bhanushali moves on from T-Series after 27 years

Super Cassettes Industries (T-Series) president of global marketing and media publishing Vinod Bhanushali has resigned from the company after serving it for 27 years. He has announced his plans to pursue his entrepreneurial dreams and is setting up a boutique content company.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/nina-colors.jpg?itok=pUJG8z6L
COLORS' Balika Vadhu returns with Season 2

COLORS is all set to bring back one of its longest-running shows Balika Vadhu after a long hiatus of five years. However, the new season will have new cast members who will reignite the conversation around child marriages with a fresh story.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627999484498.jpg?itok=KPWEBV3s
Essel Group chairman Subhash Chandra settles 91% debt to 43 lenders

Mumbai: Essel Group chairman Subhash Chandra has issued a second Open Letter sharing details of the debt resolution process and the steps taken to pay off the lenders. The Zee founder revealed that over 91 per cent of the debt has been settled to 43 lenders, and the remaining dues are in the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627998765579.jpg?itok=YZ_LapRf
SPSN signs nine sponsors for India Tour of England

Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday. Mahindra & Mahindra, BYJU’S, Pan Bahaar, PharmEasy, Ultratech, Fogg, WhatsApp, Cars24 and MRF Tyres have signed up as co-presenting and associate...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627994495585.jpg?itok=6kf_wlC8
BBC Studios, Applause Entertainment reunite for Indian adaptation of 'Guilt'

Mumbai: Aditya Birla Group’s Applause Entertainment and BBC Studios India are set to collaborate again for the Indian adaptation of the British mystery thriller Guilt. The as-yet-untitled Indian remake will be directed by Shaad Ali with actors Jaideep Ahlawat and Mohd Zeeshan Ayyub playing the lead...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627980433223.jpg?itok=Njh9x8Cs
SBS inks deal with GoQuest Media to air Czech crime thriller in Australia

Mumbai: Global independent content distributor GoQuest Media on Tuesday announced that it has concluded an exclusive deal with Australian national pubcaster SBS. The deal sees SBS acquiring the AVOD rights for the Czech crime thriller 'Rats'.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/abp.jpg?itok=PfWhshRJ
Case study: ABP News joins ActionAid to salute Covid heroes through special series –‘Salaam Rakshak’

The second Covid wave hit India with devastating consequences- there was a huge upsurge in cases accompanied by loss, despair, and heart-breaking scenes in homes and neighbourhoods across the country. But amid the gloom and chaos, if there was one silver lining it was the extraordinary humanitarian...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required