Television

Restaurant industry can introspect and reinvent during Covid2019: Sanjeev Kapoor

The food industry needs new concepts and thoughts to sustain

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/07/1_0.jpg?itok=zkLBBlCG

MUMBAI: The restaurant industry, just like any other industry in the country, has suffered huge losses since the Covid2019 outbreak. India’s culinary master and food entrepreneur, Sanjeev Kapoor, in a virtual fireside chat with indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari talks about the spirit of generosity, lessons learnt during Covid2019 and his personal evolution. He also explains how the restaurant industry needs to reinvent itself in order to grow ahead.  

Explaining about his work during the pandemic, Kapoor said, “In Mumbai we have partnered with Taj Group to distribute food to 45,000 people every day and same is the case in Delhi and Bangalore.”

As people will not stop eating food, there is a significant growth in the consumption of digital content where audiences are looking up their favourite chefs to acquire cooking skills. Hence, Kapoor is keeping himself busy looking after his specialised channel Food Food and also creating content for his digital platforms where he is creating content and live shows with the help of his family members who have turned into sound and camera persons.
According to Kapoor, reviving restaurants during this pandemic is very essential. Because people's need to eat is still there. What they will eat or where they eat may change. Which means that skills are still required. He added, “If you want to eat a rumali roti you cannot eat at home.You need skilled people to do that. I have been advising people in the restaurant industry to bring in new concepts, new thoughts to sustain and grow.  Also, this is the time to look at what was going wrong in the industry.”

Kapoor is of the opinion that the fixed cost in the restaurant industry is very high. He notes businesses should look into compensation based on the work being done. They should create work that functions on a variable cost model in order to survive.

The one positive outcome of the pandemic will be a chance for the restaurant business to refurbish itself.

Kapoor feels that the restaurant industry will have to go in for some major modification in the coming future. When the business starts, it is important to let go of outdated business practices and develop new concepts, thoughts and more innovative ways to feed people.

According to Kapoor, the hospitality industry is a very resilient sector, but going forward, will they change their traditional model of doing business? He said, “Meal kits are going to be the next big thing in the industry. We have already started our meal kits. I will include primary ingredients, a recipe card along with a cook along with Alexa, where you scan the QR code and the cook will guide you. It is about changing the model and creating opportunities.”

Kapoor, who closely works with Akshay Patra, serves 18 lakh meals every day. The food is prepared at 50 large kitchens. According to Kapoor, the restaurant industry was not looking at sectors like that as an opportunity. Institutions like Akshay Patra have interns from top universities including Harvard and Stanford whereas top Indian colleges do not even go there. He thinks that a food service solution needs people who understand processes and taste.

He says, “If today you want to eat Thai food at home and if you are vegetarian, you don’t want something with fish oil and shrimp paste. You want an Indian solution for that. There are many such opportunities in the market like I closely work with, such as pharma companies. Has anyone thought if medicine tasted good what miracles it would create? There are nutritional and functional foods which need to be healthy and tasty. So, many companies need that intervention. This is the time for specialists and there are many opportunities. We just have to keep our ears and eyes open. I have always advised people to look beyond the standard option.”

About the options available for a corner-side restaurant, Kapoor said, “They are way better warriors than us. I know many people who are supplying food to a hospital chain. There will be two kinds of people: one who will fight and another who will wait. The ones who are fighting will survive and those who are waiting will also survive but they will need much more time.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/rajesh-iyer_0.jpg?itok=WxAl4278
Viacom18 ropes in Network18's Rajesh Iyer

NEW DELHI: Viacom18 has appointed Rajesh Iyer to take on independent charge of Colors' regional portfolio of Bangla, Odia, Tamil and Gujarati.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/pawan.jpg?itok=WS_S8eFG
Pawan Soni quits National Geographic

NEW DELHI: Pawan Soni, VP, head of programming & marketing has moved on from National Geographic.  At Nat Geo, Soni was responsible for overall P&L and building the network's content and marketing strategy along with overall business affairs. He spearheaded many campaigns involving various...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/nt.jpg?itok=3sjoyVht
Indian news industry to discuss prime trends & concerns at NT Awards 2020

NEW DELHI: The 2020 edition of Indiantelevision.com’s News Television Awards (NTA), co-powered by TVU Networks, a unique property celebrating the best of news television content, marketing, and faces on-screen and off-screen as well, will begin Thursday, 29 October 2020 with a two-day-long summit...

Television TV Shows Awards
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/chrom_0.jpg?itok=oBsvKls7
Chrome DM week 42: Youth genre emerges as top gainer

NEW DELHI: Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent. In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/r.jpg?itok=co2hDAcN
Panorama Studios hires Rajat Goswami to lead new stream films & acquisitions

MUMBAI: Panorama Studios has appointed Rajat Goswami as head of new stream films & acquisitions. Goswami is a renowned name in the film festival circuit and has worked in tandem with numerous reputed production houses. Under Rajat's leadership and the guidance of Panorama Studios Distribution...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/zee.jpg?itok=yTdbisrD
Zee Telugu celebrates 10th Zee Telugu Kutumbam awards amidst glitz and glamour

MUMBAI: After nine successful years of entertaining the audience, Zee Telugu returned with the tenth edition of Kutumbam Awards 2020. It was a glorious evening in Hyderabad where the red carpet was rolled for the Zee Telugu family to felicitate them and celebrate the exceptional talent in the Zee...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/m.jpg?itok=vk4_XMGt
Epic TV launches new season of Regiment Diaries

MUMBAI: Epic TV is back with the second season of its Indian Army docuseries Regiment Diaries. An Epic original, the series is more than a compilation of war stories but a visual tribute to the valiant men and their regiments who continue to honour the dignity of their duty towards the motherland....

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/sudharsahan.jpg?itok=-NSZsnl6
PIL moves Delhi HC to prevent news channels from preaching communal disharmony

NEW DELHI: A PIL has been filed in the Delhi high court in reference to the recent episode aired by Sudarshan TV on its programme Bindas Bol around the subject of the controversial Tanishq ad. The episode was aired on 12 October on the channel and talked about how the jewellery brand’s campaign was...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/tv18-b.jpg?itok=MRoLGpGg
TV18 Broadcast reports Rs 115 crore Q2 net profit

NEW DELHI: TV18 Broadcast Ltd has reported a net profit of Rs 115 crores for the quarter ended 30 September 2020, up from Rs 46 crore in the same quarter in the previous year. The consolidated operating revenue for Q2 21 fell 10 per cent y-o-y and stood at Rs 1,013 crore against Rs 1,127 crore for...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required