Television
Report on Shemaroo

Religious genre emerges as most benefitted in Chrome DM week 33

The genre grew by 1.25%, English movies genre was at second place with 1.12% growth

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MUMBAI: Religious genre became the top gainer in week 33 of Chrome Data Analytics and Media data. The genre grew by 1.25 per cent. In this genre, Sankar channel gained the highest OTS with 96.8 per cent in HSM excluding less than 1 lakh markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English movies gained second position and grew by 1.12 per cent in six metros market. In this genre, Warner Brother gained the highest OTS with 45 per cent. Business news genre stood in the third position by gaining 1.11 per cent in six metros market. CNBC Awaz secured the highest OTS with 83.2 per cent.

English news stood in fourth position in six metros market and grew by 0.96 per cent. Republic TV channel gained the highest OTS with 98.5 per cent. English GEC stood on the fifth position and grew by 0.90 per cent in six metros market. In this genre, Comedy Central gained the highest OTS with 36 per cent.

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