Television

Religious genre emerges as most benefitted in Chrome DM Week 30

The genre grew by 7.21 per cent and Hindi GEC grew by 6 per cent

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MUMBAI: Religious genre has grown by 7.21 per cent in week 30 of Chrome Data Analytics and Media data. In this genre, Aastha channel gained the highest OTS with 96.5 per cent in HSM excluding less than 1 lakh markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi HEC genre gained second position and grew by 6 per cent in HSM excluding less than 1 lakh market. In this genre, DD National gained the highest OTS with 96.1 per cent. Hindi movies genre stood in the third position by gaining 5.93 per cent in HSM excluding less than 1 lakh. Movies OK secured the highest OTS with 91.8 per cent.

Hindi news stood in the fourth position in HSM excluding less than 1 lakh markets and grew by 5.71 per cent. ABP News channel gained the highest OTS with 99.3 per cent. English GEC stood in the fifth position and grew by 5.42 per cent in 6 metros market. In this genre, Comedy Central gained the highest OTS with 37.3 per cent.

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