Television

Religious genre becomes top gainer in Chrome DM week 38

The genre grew by 2.97 per cent.

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MUMBAI: Religious genre has become the top gainer in week 38 of Chrome Data Analytics and Media data. The genre grew by 2.97 per cent. In this genre, Aastha channel gained the highest OTS with 97.8 per cent in the religious genre - HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, music genre gained second position and grew by 2.05 per cent in HSM excluding <1lakh market. In this genre, 9XM gained the highest OTS with 97 per cent. Hindi movies genre stood in the third position by gaining 1.26 per cent in HSM excluding <1 lakh market. Movies OK secured the highest OTS with 91.7 per cent.

English news stood in fourth position in the 6 metros market and grew by 1.08 per cent. Republic TV channel gained the highest OTS with 99 per cent. English movies genre stood on the fifth position and grew by 1.04 per cent in 6 metros market. In this genre, Warner Brothers gained the highest OTS with 47.8 per cent.

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