Television

R-Day, pre-Budget prep, Delhi election help news channels gain viewership

TV Today Group's Aaj Tak topped the chart across genres in news broadcasters

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MUMBAI: The 71st Republic Day, Budget 2020 preparation and Delhi election campaigns have kept news channels across genres busy, Broadcasting Audience Research Council India portrays in its week 4 data between 25 January and 31 January.

The TV Today Group’s Aaj Tak has topped the Hindi news segment with 133942 weekly impressions, of which the channel received 54244 weekly impressions in rural and 79699 weekly impressions in urban.

Gaining at least 106097 weekly impressions, Zee News bagged the second spot in the Hindi news genre in the week 4 report of BARC. The channel achieved 41453 weekly impressions in the rural segment and 64644 in urban.

Network 18’s News18 India was ranked third with 100395 weekly impressions, followed by India TV at fourth position and Republic Bharat at fifth, both channels received 91481 and 90594 impressions respectively.

In English genre, Republic TV clinched the top position with 749 weekly impressions, followed by DD India which garnered 713 weekly impressions in Week 4 of BARC. DD India had exclusive rights to telecast the Republic day event, which perhaps helped the channel to gain more eyeballs.

Times Now being settled at the third position has garnered 515 weekly impressions in Week 4 of BARC. Whereas, India Today Television at fourth position and CNN News18 at fifth spot with 368 and 237 weekly impressions respectively.

As the budget preparation being the major focus, the business news channel CNBC TV18 of Network18 has gained 275 weekly impressions, followed by Times group’s ET NOW with 123 weekly impressions.

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