Television

Pubcasters still account for more than half of broadcast TV viewing, claims Ofcom

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/Untitled-1_25.jpg?itok=oz8vb30i

NEW DELHI: Even as Prasar Bharati continues to struggle with the Sam Pitroda report which was largely a reiteration of earlier reports, the British Broadcasting Corporation last year brought out a Green Paper to review its working and make changes.

Now, a report by the British media regulator Ofcom says public service broadcasters (PSBs) still account for more than half of broadcast TV viewing and around three in four viewers are satisfied with their services.

Investment by PSBs in programmes on their public service channels appears to be stabilising after several years of decline and spending has increased on new factual programmes and original drama. However, spending on children's shows, the arts and classical music and religion has continued to decline.

Ofcom has said in is latest PSB Annual Research Report published this week that has shown that 16 to 24 year old people have particularly embraced on-demand services, and spend around a third of their daily viewing time watching free (e.g. BBC iPlayer, All 4, ITV player) or paid (e.g. Netflix, Amazon Video) on-demand services. Live TV accounts for 36% of daily viewing in this age group, a 14 percentage-point decrease in two years.

The study was based on BBC, ITV, STV in Scotland, UTV in Northern Ireland, Channel 4, S4C in Wales and Channel 5.

The main five public service channels provided by PSBs1 reached 84% of the TV population in a typical week, and accounted for 51% of all broadcast TV viewing in 2015, according to a report on the OfCom website.

This share is similar to the last three years but represents a decline from ten years ago when PSBs held a 70% share of viewing. When PSBs' ‘portfolio' channels - such as BBC Four, ITV2 or E4 - are included, their share of viewing was 71% in 2015.

Overall, TV viewing has fallen in recent years with viewers now watching 26 minutes less a day than in 2010. While the average person watched three hours and 36 minutes of TV per day in 2015, there is a widening generational gap in the viewing habits of the youngest and oldest audiences.
People under 25 are watching around a quarter less broadcast TV than in 2010, while the average viewing of those aged 55 to 64 has only declined by 5%.

The PSBs spent £2.50 billion on new UK programmes3 on their public service channels in 2015, a 2% increase since 2013; the most recent comparable year due to the absence of major sporting events4 .

PSBs' spending on new UK factual programmes rose by 8% to £522m, more than any other genre and the highest investment in this type of programme since 2008. They also spent more in 2015 on original UK drama (up 12% to £311m), and showed more of it - 416 hours, up from 371 hours.

However, the hours of original UK children's programmes decreased in 2015 - from 672 in 2014 to 580. This was the first time fewer than 600 hours of original UK children's programmes have been broadcast since 1998. Spending on this genre was £77m, 13% down on 2014.

The PSBs also spent less on new UK arts and classical music programmes in 2015 - £36m, down 14% from 2014 - as well as religion and ethics (down by 6% to £12m). Original UK comedy also decreased (by 4%, to £99m).

Audiences continue to value programmes from the public service broadcasters: 73% of viewers said they were satisfied with PSB public service broadcasting overall, while 7% were dissatisfied.
Nearly nine in ten (86%) viewers of public service channels cited trustworthy news programmes, and showing programmes of a high quality, as an important purpose of public service broadcasting.

This was the most-cited purpose, followed by programmes that help viewers understand what is happening in the world (83%).

The BBC, along with ITV, STV and UTV (the ‘Channel 3' licence holders), spent a combined £270m on programmes specifically directed towards viewers in the particular nations and regions of the UK in 2015.

At least seven in ten regular viewers are satisfied with BBC One and Channel 3's delivery of nations and regions news.

S4C spent £63m on original Welsh-language programmes in the 2015/16 financial year, a slight increase from the previous year.

Jane Rumble, Director of Market Intelligence at Ofcom said: “Our research shows that UK audiences still watch and value public service broadcasting. But there are significant differences in the viewing habits of older and younger audiences.

“As media and technology continue to evolve, it is important that broadcasters respond to these changes, so they can keep meeting the needs and expectations of viewers.”

OfCom clarified that its data was from Ofcom Digital Day research 2016 as there is currently no single industry-wide measurement for understanding the share of viewing to all forms of viewing across all screens.

It also found that Public service channels typically spend more in even-numbered years (2014), which contain major sporting events such as World Cups, European Championships, Olympic or Commonwealth Games. Spending here covers new UK network programming only, and excludes nations and regions content.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/zee_0.jpg?itok=Z-hlrwtQ
Zee Media Diwali Festival further strengthens ties between India and Mauritius

MUMBAI: Festival of Diwali holds a special significance for people not only in India but also in Mauritius, where Zee Media celebrated the festival of light with great fervour on October 19. The event, Zee Media Diwali Festival Season 2, was attended by thousands at the Bus Terminus, Quatre Bornes...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/chrome.jpg?itok=7ARnsagy
English movie genre becomes top gainer in Chrome DM week 42

English movie genre has become the top gainer in week 42 of Chrome Data Analytics and Media data. The genre grew by 2.40 per cent. In this genre, Warner Brothers channel gained the highest OTS with 47.2 per cent in 6 metros market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/lee.jpg?itok=01jByAWc
Sony YAY!'s consolidation plan in regional markets

As per BARC India data, Sony YAY! continues to remain in the top three positions for the past few weeks. In week 41 the channel grabbed second position with 87898 weekly impressions (000s). The channel says its extensive plan starting from Dussehra to New Year has been one of the reasons in getting...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/partho.jpg?itok=Fpo7yH4T
Partho Dasgupta quits BARC India; Sunil Lulla named CEO

MUMBAI: Partho Dasgupta, the first chief executive officer of BARC India, a joint industry company between broadcasters, advertisers and agencies, today announced his plan to relinquish his position and move on.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/awrads.jpg?itok=ZBOxuQ8D
News18 Tamil Nadu hosts third edition of Magudam Awards

MUMBAI: News18 Tamil Nadu organised the 3rd edition of flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil, is an awards platform for celebrating glory of achievement and excellence. Thereby the awards is a unique platform to acknowledge and celebrate excellence in the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/tamil18.jpg?itok=JimiNhKM
News18 Tamil Nadu announces the third edition of Magudam Awards

News18 Tamil Nadu is once again proud to present the 3rd edition of our flagship initiative the 'Magudam Awards 2019’. Magudam meaning “crown” in Tamil is an Awards platform for celebrating glory of achievement and excellence.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/nbf.jpg?itok=0pZW1zG-
News Broadcasters Federation meets today in Mumbai

Top executives of India’s news Industry, part of News Broadcasters Federation - the largest ever federation of news channels will meet today in Mumbai in what will be the biggest meeting of regional and national broadcasters at one platform.  In their first meeting since the announcement, the top...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/republic.jpg?itok=I8UWl2vh
Republic Media Network, EbixCash partner for world’s first brand-integrated news studio

MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space - a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/kartik.jpg?itok=KssrYEEE
ZEEL's Kartik Mahadev on Zee Café strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories