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Pubcasters still account for more than half of broadcast TV viewing, claims Ofcom

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NEW DELHI: Even as Prasar Bharati continues to struggle with the Sam Pitroda report which was largely a reiteration of earlier reports, the British Broadcasting Corporation last year brought out a Green Paper to review its working and make changes.

Now, a report by the British media regulator Ofcom says public service broadcasters (PSBs) still account for more than half of broadcast TV viewing and around three in four viewers are satisfied with their services.

Investment by PSBs in programmes on their public service channels appears to be stabilising after several years of decline and spending has increased on new factual programmes and original drama. However, spending on children's shows, the arts and classical music and religion has continued to decline.

Ofcom has said in is latest PSB Annual Research Report published this week that has shown that 16 to 24 year old people have particularly embraced on-demand services, and spend around a third of their daily viewing time watching free (e.g. BBC iPlayer, All 4, ITV player) or paid (e.g. Netflix, Amazon Video) on-demand services. Live TV accounts for 36% of daily viewing in this age group, a 14 percentage-point decrease in two years.

The study was based on BBC, ITV, STV in Scotland, UTV in Northern Ireland, Channel 4, S4C in Wales and Channel 5.

The main five public service channels provided by PSBs1 reached 84% of the TV population in a typical week, and accounted for 51% of all broadcast TV viewing in 2015, according to a report on the OfCom website.

This share is similar to the last three years but represents a decline from ten years ago when PSBs held a 70% share of viewing. When PSBs' ‘portfolio' channels - such as BBC Four, ITV2 or E4 - are included, their share of viewing was 71% in 2015.

Overall, TV viewing has fallen in recent years with viewers now watching 26 minutes less a day than in 2010. While the average person watched three hours and 36 minutes of TV per day in 2015, there is a widening generational gap in the viewing habits of the youngest and oldest audiences.
People under 25 are watching around a quarter less broadcast TV than in 2010, while the average viewing of those aged 55 to 64 has only declined by 5%.

The PSBs spent £2.50 billion on new UK programmes3 on their public service channels in 2015, a 2% increase since 2013; the most recent comparable year due to the absence of major sporting events4 .

PSBs' spending on new UK factual programmes rose by 8% to £522m, more than any other genre and the highest investment in this type of programme since 2008. They also spent more in 2015 on original UK drama (up 12% to £311m), and showed more of it - 416 hours, up from 371 hours.

However, the hours of original UK children's programmes decreased in 2015 - from 672 in 2014 to 580. This was the first time fewer than 600 hours of original UK children's programmes have been broadcast since 1998. Spending on this genre was £77m, 13% down on 2014.

The PSBs also spent less on new UK arts and classical music programmes in 2015 - £36m, down 14% from 2014 - as well as religion and ethics (down by 6% to £12m). Original UK comedy also decreased (by 4%, to £99m).

Audiences continue to value programmes from the public service broadcasters: 73% of viewers said they were satisfied with PSB public service broadcasting overall, while 7% were dissatisfied.
Nearly nine in ten (86%) viewers of public service channels cited trustworthy news programmes, and showing programmes of a high quality, as an important purpose of public service broadcasting.

This was the most-cited purpose, followed by programmes that help viewers understand what is happening in the world (83%).

The BBC, along with ITV, STV and UTV (the ‘Channel 3' licence holders), spent a combined £270m on programmes specifically directed towards viewers in the particular nations and regions of the UK in 2015.

At least seven in ten regular viewers are satisfied with BBC One and Channel 3's delivery of nations and regions news.

S4C spent £63m on original Welsh-language programmes in the 2015/16 financial year, a slight increase from the previous year.

Jane Rumble, Director of Market Intelligence at Ofcom said: “Our research shows that UK audiences still watch and value public service broadcasting. But there are significant differences in the viewing habits of older and younger audiences.

“As media and technology continue to evolve, it is important that broadcasters respond to these changes, so they can keep meeting the needs and expectations of viewers.”

OfCom clarified that its data was from Ofcom Digital Day research 2016 as there is currently no single industry-wide measurement for understanding the share of viewing to all forms of viewing across all screens.

It also found that Public service channels typically spend more in even-numbered years (2014), which contain major sporting events such as World Cups, European Championships, Olympic or Commonwealth Games. Spending here covers new UK network programming only, and excludes nations and regions content.

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