Television

Policybazaar.com top brand in BARC week 51 rankings

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 December 2018 and 21 December 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

Top advertisers

The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, Hindustan Unilever Ltd is unmoved from the top spot in the advertiser category and has had 108342 insertions on television.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, maintains its second position with 54125 insertions in week 51 of 2018. It is followed by ITC, which has had 42742 insertions.

Procter & Gamble, like last week, stands fourth with 36568 insertions followed by Ponds India with 30455 insertions.

Top brands

Policybazaar.com has emerged as the top brand in week 51 rankings of BARC, with 19288 insertions. Flipkart.com stands an impressive second with 15739 insertions, followed by IBF (Indian Broad Federation), which was number 1 last week. IBF has had 14853 ad insertions.

Trivago and PhonePe stood fourth and fifth with 12174 and 11412 insertions respectively. 

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