Television

PolicyBazaar.com becomes top brand in BARC week 4 data

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 19 January 2019 and 25 January 2019.

The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 4 of 2019.

Top Advertisers:

In week 4 of 2019, Hindustan Unilever Ltd once again took the top spot in the advertisers list. It made 130232 ad insertions on TV during the period.

The second position was once again secured by Reckitt Benckiser, which owns a large portfolio of products like like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 61190 insertions.

Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, still strong on the third spot with 37906 insertions.

Amazon Online India made a fresh entry on to the fourth spot with 28230 insertions and Cadbury India Ltd stood fifth with 27925 insertions.

Top Brands:

PolicyBazaar.com replaced Dettol Liquid Soaps from the top position in the brands’ category after two weeks. The former made 12738 insertions while the latter came a close second with 12123 insertions.

Santoor Sandal and Turmeric held on to the third position with 10565 insertions. Godrej Expert Rich Creme Hair Colour slipped two spots down from the past week’s ranking and stood fourth with 10224 insertions. Lux Toilet Soap came in fifth with 9692 insertions.

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