Television

POGO collaborates with DD National to simulcast 'Chhota Bheem'

With this collaboration, DD National will be able to broadcast popular kids’ entertainment content

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MUMBAI: India’s homegrown kids’ entertainment channel POGO has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely popular animation features the superhero Bheem who comes all the way from Dholakpur to entertain kids every afternoon from 2-2:30 PM on DD National from April 17- May 3, 2020.

WarnerMedia Entertainment Networks in South Asia managing director Siddharth Jain said: “These are challenging times and we believe that POGO’s fun-filled, relatable content will keep kids engaged and entertained. We are very pleased to collaborate with a platform as distinguished and popular as Doordarshan. The agreement ensures that an even larger number of young viewers across the country will be able to enjoy ‘Chhota Bheem’, one of our most prominent shows.”

Prasar Bharati CEO Shashi Shekhar Vempati said: “Doordarshan is pleased to partner with POGO to simulcast Chhota Bheem on DD National. Chhota Bheem is one of children’s most favourite cartoon character, and we are delighted to bring him on our channel to entertain our young viewers.”

Since the commencement of the lockdown, DD National has been re-telecasting its iconic shows to entertain viewers across age groups while they stay home. With this collaboration, DD National will be able to broadcast immensely popular and iconic kids’ entertainment content from POGO, captivating audiences across the country.

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