Television

News viewership grew by 60% during budget speech

Over 20 mn eyeballs of unique viewers were glued to the news channels screen

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/19/20.jpg?itok=pi0KUsiy

MUMBAI: The biggest financial event of the country—Budget 2020 -- has helped news channels, especially business news channels across segment to increase their viewership substantially, a data from Broadcast Audience Research Council (BARC) says.

Union finance minister Nirmala Sitharaman gave the longest budget speech from 11 am to 1.43 pm on 1 February. The Hindi, English and Hindi+English business news channels recorded a rise of over 60 per cent to 3 million impressions during these 2 hours and 43 minutes.

Moreover, at least 22 million eyeballs of unique viewers were glued to the screen of business news channels across genre, which posted growth of over 30 per cent.

BARC on its official twitter handle mentioned: “During #Budget2020, Indian news viewership saw an impressive growth with regards to impressions and unique viewers!”

The budget viewership was recorded during week 5 of BARC that was compared to the same time slot of week 4 of the weekly impressions. BARC in its Twitter post said: “The growth in impressions were considered over the previous week 4 during the same time period from 11 am to 1.43 pm.”

The audience measurement body also said in its micro-blogging post that BBC World News has been excluded as the budget speech wasn’t aired live by the channel.

Despite Budget 2020, the viewership of general news channels across genre were slowed down in week 5 (1-7 February) as compared to week 4 (25-31january), the BARC mentioned on its website.

However, the budget being the most important event for the business news channels, both CNBC TV18 of Network18 group and ET Now of Times News Network, in the English category, grew by over 100 per cent to 727 and 266 weekly impressions in week 5 respectively.

The Reliance group-owned business news channel, CNBC TV18 being the leader in the business news channel in week 4 had garnered 275 weekly impressions. On the contrary, ET Now had received 123 weekly impressions in week 4.

In the Hindi business news category, both Network18’s CNBC Awaaz, and Zee Entertainment Enterprise’s Zee Business grew by 21 per cent and 41 per cent respectively during Budget week. The former garnered 2492 weekly impressions, whereas the latter settled at 2131 impressions in week 5 as compared to 1965 and 1249 impressions in week 4 respectively.

Week 5 was considered to be weak compared to week 4, as it had no major important event for news channels to keep viewers engaged except for the Budget 2020 and Delhi poll campaigns that concluded on February 6. Whereas, week 4 had seen many national importance events such as Republic Day, Delhi Assembly poll campaigns, and the Shaheen Bagh firing. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/nba.jpg?itok=QTipd9AZ
NBA deplores abuses against anchors, reporters

MUMBAI: The News Broadcasters Association (NBA) has expressed grave concern over the tendency among certain sections of people to resort to abuses and threats against anchors and reporters working in news channels.  A NBA release said that particular trend has been noticed after the electronic...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/sony.jpg?itok=4uefnOmm
Sony Pictures Network premieres film promoting positivity amid COVID-19 pandemic

'Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. In these tough circumstances, stalwarts of the Indian film industry have come together with a unique short film, Family, to spread the message that social...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/news.jpg?itok=vqwtaU_n
The show must go on! When news anchors broadcast live from homes

The COVID-10 pandemic has virtually thrown every aspect of human life out of gear. The television media, in particular the news genre, teetered on the brink of breakdown in the face of an unprecedented lock-down. But, as they say, the show must go on.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/news18.jpg?itok=4G6btGYV
News18 India urges viewers to join PM Modi’s appeal with ‘Ek Diya Desh ke Naam’

Network18's Hindi news channel News18 India has lined-up exclusive programming Ek Diya Desh Ke Naam for its viewers in line with the prime minister Narendra Modi's clarion call. PM Modi recently urged the people to switch off lights for nine minutes at 9 pm on 5 April and light candles, diyas,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/05/jun.jpg?itok=33pKz2-F
Doordarshan brings Jungle Books during lock-down

One Take Media Co, the global content distribution hub has agreed to offer the popular Jungle Book series for a free run on Doordarshan TV, to keep Indian kids occupied at home during lockdown.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/05/news18.jpg?itok=FNzPQoeE
Network18 announces elevations and appointments within the group

MUMBAI: The media conglomerate Network18 announced important elevations and appointments within the group. The changes, which come into effect immediately, are also a consequence of the dynamics of integration which is the future of the news. The group in its press statement said that the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/B4U-cause-2.jpg?itok=y2jn2-qM
B4U Social Cause - During corona outbreak

MUMBAI: In the current Scenario when the entire world is waging a war against the outbreak of deadly Novel Corona Virus it is imperative that each and every person pitches in and does their best to contribute in their own capacity to fight this pandemic.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Comedy.jpg?itok=4Ak_LwP7
Comedy Central records highest ever rating

MUMBAI: Comedy Central India has recorded its highest ever rating in India (4 MN Tvts), nearly double its previous best, breaking all records and owning the #1 position in the English GEC category. The specially curated property “Quaran-binge” will air a marathon line up of all your favorite shows...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/ndtv.jpg?itok=tMwvcEgK
SC breather for NDTV in tax assessment case; I-T dept issues fresh notice

MUMBAI: The Supreme Court may have ruled in favour of New Delhi Television in tax assessment case; however, the government has sent a fresh notice to the media company in the same regard. On Friday, the apex court quashed the notice of Income Tax Department seeking to re-assess the income of NDTV...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required