Report on Shemaroo

News channels witnessed drop in ratings, says BARC

MUMBAI: All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.  

While genre leaders continued to lead in their respective categories, English News channel News X made an exit this way paving way for BBC World News.

English news

Times Now continued to remain the undisputed leader this week though with a decrease in ratings from 1340 Impressions (000s) to 999 Impressions (000s). CNN News18  sustained the second position with 354 Impressions (000s). India Today Television settled on the third berth with 298 Impressions (000s). NDTV 24x7 grabbed the fourth spot with 233 Impressions (000s). News X made an exit in this week’s data making way for BBC World News at the fifth position with 151 Impressions (000s).

English business news

CNBC TV 18 with a decline in the ratings stayed at the number one position with 312 Impressions (000s) followed by ET Now at the second slot with 216 Impressions (000s).  NDTV Profit and NDTV Prime with 79 Impressions (000s) and BTVi with 14 (‘000s) Impressions (000s) took the third and fourth positions respectively.

Hindi news

Aaj Tak stood at the first spot with fall in the viewership from 164583 Impressions (000s) in week 40 to 131643 Impressions (000s) this week followed by India TV at the second position with 115059 Impressions (000s).  India News sustained its third position with112803 Impressions (000s) followed by ABP News at the fourth position with 92968 Impressions (000s). Zee News took the fifth position with 90968 Impressions (000s).

Hindi news - rural

Aaj Tak continued to dominate the rural market with 65150 Impressions (000s) followed by India News with 60326 Impressions (000s). India TV grabbed the third slot with 52451 Impressions (000s). News 24 managed to sustain at the fourth place with 43696 Impressions (000s) followed by ABP News at the fifth berth with 43176 Impressions (000s).

Hindi news - urban

Aaj Tak was at the number one position with 66493 Impressions (000s) followed by India TV at the second position with 62607 Impressions (000s).  Zee News grabbed the third position with 55046 Impressions (000s) followed by India News at the fourth position with 52477 Impressions (000s). ABP News took the fifth position with 49792 Impressions (000s).

Hindi business news

CNBC Awaaz also witnessed a decline in the ratings this week with 896 Impressions (000s) from 1432 Impressions (000s) in week 40. Zee Business stood at the second spot with 787 Impressions (000s).

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