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Nat Geo signs Colgate, Citroen & HDFC as sponsors for ‘Women of Honour: Destination Army’

Colgate is a special partner, Citroen is a powered by sponsor.

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MUMBAI: National Geographic India has roped in three key sponsors — Colgate, Citroen, and HDFC for its upcoming Women’s Day special documentary titled Women of Honour: Destination Army that features women in the Indian Armed Forces. Colgate and Citroen have come on board as a special and powered by sponsor respectively whereas HDFC has joined as an associate sponsor.

Premiering on International Women’s Day - on 8 March 2021 at 9 pm, the film chronicles the riveting tale of two lady cadets at the esteemed institute of Officers Training Academy, Chennai. With an aim to break society-stereotypes, the 22 minute documentary film captures how empowered women transform and transcend themselves through a rigorous process of mental, physical and weapon training, drills, tactics, intellectual development and leadership training to become Army Officers. 

“Our partners have always valued the promise and ethos that we at National Geographic bring through our stories. Our Women of Honour series celebrates the power and strength of women who have persevered and achieved their dreams through sheer determination and this documentary, in particular, brings out the fascinating tale of women in our Armed Forces who have conquered barriers and stereotypes in their quest to serve the nation. We are happy to have likeminded brands like Citroen, HDFC, and Colgate partnering with us in our journey to inspire millions with stories of utmost bravery,” said Star & Disney India infotainment kids & regional entertainment channels president & head Kevin Vaz.

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