Music becomes top gainer in Chrome DM week 07 2020

Music becomes top gainer in Chrome DM week 07 2020

The genre grew by 0.85 per cent.

Chrome DM

MUMBAI: Music has become the top gainer in week 07, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.85 per cent. In this genre, MTV Beats channel gained the highest OTS with 93.2 per cent in HSM excluding <1 lakh market. 

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi News gained second position and grew by 0.85 per cent in HSM excluding <1 lakh market. In this genre, ABP News channel gained the highest OTS with 100 per cent. Business News channel stood in the third position by gaining 0.47 per cent in six metro markets. CNBC Awaz secured the highest OTS with 84.1 per cent.

Kids genre stood in the fourth position in  all India 1 lakh+ market and grew by 0.12 per cent. Discovery Kids channel gained the highest OTS with 90.9 per cent. Infotainment genre stood at the fifth position in all India 1 lakh+ market and grew by 0.09 per cent. Animal Planet secured the highest OTS with 88.9 per cent.