Television
Report on Shemaroo

Movies Now 2 replaces HBO; Discovery rules again

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MUMBAI: HBO made an exit this week making way for Movies Now 2 in the English Movies genre. Movies Now sustained its number one position in the English movies’ space. The channels in the English entertainment genre witnessed mixed ratings with Comedy Central dominating the space.

According to the week 49 ratings data of Broadcast Audience Research Council (BARC) India, Discovery Channel, after several weeks, jumped up to the number one position replacing History TV18 in the infotainment space.

Living Foodz stood at the number one position in the lifestyle genre. Apart from FYI TV18, all the rest players observed a decline in the ratings this week.

English Entertainment

Comedy Central with a decrease in its ratings dominated the genre with 342 Impressions (‘000s) as compared to 366 Impressions (‘000s) in week 48. AXN jumped to the number two slot with 214 Impressions (‘000s) followed by Star World with 198 Impressions (‘000s). Zee Café was at the fourth position with 168 Impressions (‘000s) while Colors Infinity SD sustained at the fifth spot with 103 Impressions (‘000s).

English Movies

Movies Now toppled Star Movies taking the number one position with 2857 Impressions (‘000s). Star Movies with 2724 Impressions (‘000s) stood at the number two position. Sony Pix with 2663 Impressions (‘000s) grabbed the third position followed byZee Studio at the fourth position with 1922 Impressions (‘000s). Movies Now 2 took the fifth place with 1353 Impressions (‘000s).

Infotainment

Discovery Channel toppled History TV18 to dominate the genre with 5177 Impressions (‘000s). History TV18 stood at the second spot with 5149 Impressions (‘000s). National Geographic with 2552 Impressions (‘000s) and Animal Planet with 2494 Impressions (‘000s) took the third and fourth position respectively. Nat Geo Wild stood at the fifth position with 2110 Impressions (‘000s).

Lifestyle

Living Foodz grabbed the number one position with decreased ratings from 1754 Impressions (‘000s) in week 48 to 1680 Impressions (‘000s) this week. Food Food took the second berth with 798 Impressions (‘000s) followed by Fox Life with 736 Impressions (‘000s). TLC with 505 Impressions (‘000s) and FYI TV18 with 492 Impressions (‘000s) bagged the fourth and fifth position, respectively.

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