Report on Shemaroo

Movies Now 2 enters; Zee Studio exits: BARC week 53

MUMBAI: Movies Now 2 made a comeback this week with the exit of Zee Studio. The players in the English Movies genre witnessed mixed ratings in this week’s data.

Star World continued to dominate the English Entertainment space with a hike in its ratings. Though, the rest of the channels in the genre observed mixed ratings.

In the Infotainment space, History TV18 sustained its number one position whereas the players in the factual entertainment genre observed a substantial decline in its viewership.

According to the week 53 ratings data of Broadcast Audience Research Council (BARC) India, channels in the Lifestyle space saw mixed ratings. Living Foodz dominated the genre with a decrease in its ratings.

English Entertainment

Star World with an increase in its ratings sustained at the number one position with 329 Impressions (‘000s) as compared to 238 Impressions (‘000s) in week 52. Zee Cafe was at the second place with 164 Impressions (‘000s) followed by Comedy Central at the third spot with 130 Impressions (‘000s). AXN stood at the fourth position with 111 Impressions (‘000s) whereas Colors Infinity SD maintained itself on the fifth rank with 106 Impressions (‘000s).

English Movies

Sony Pix with a decrease in the ratings continued to dominate the genre with 2770 Impressions (‘000s) as to 2736 Impressions (‘000s) last week. Star Movies with 2671 Impressions (‘000s) stood at the number two position. Movies Now with 2452 Impressions (‘000s) grabbed the third position followed by HBO at the fourth position with 1591 Impressions (‘000s). HBO took the fifth place with 1605 Impressions (‘000s).


History TV 18 with a decline in the ratings continued to rule the genre with 4857 Impressions (‘000s). Discovery Channel was at the second spot with 4572 Impressions (‘000s). National Geographic with 3155 Impressions (‘000s) and Animal Planet with 2919 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2446 Impressions (‘000s).


Living Foodz with a decrease in its ratings sustained its number one position with 1611 Impressions (‘000s) as compared to 1801 Impressions (‘000s) in week 52. Fox Life took the second berth with 944 Impressions (‘000s) followed by Food Food with 755 Impressions (‘000s). FYI TV 18 with 493 Impressions (‘000s) and TLC with 435 Impressions (‘000s) bagged the fourth and fifth position, respectively.

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