Mumbai: News channel Mirror Now has refreshed its visual identity and introduced a new programming lineup with five primetime shows. The channel will have anchors Heena Gambhir, Tamanna Inamdar, Afrida Rahman Ali, Griha Atul, and Archana Solanki on its new shows.
The new programming comprises “Mirror Metro” at 6 p.m. which offers a national perspective on top news from metro cities. “The Big Focus” at 7 p.m brings to focus the bigger picture by presenting a well-researched context and comprehensive perspective on top stories of the day. “The Urban Debate” at 8 p.m, Mirror Now’s flagship show that demands accountability from powers that can drive improvement for citizens. “The Nation Tonight” at 9 p.m, a one-hour show that declutters the daily news to present top stories of the day, with insights from experts, and “Beyond The Headline” at 10 p.m, presented in an explainer format showcases an in-depth analysis of the big stories of each day.
“To further sharpen our edge and as a step to strengthen our resolve, we have been working behind the scenes for the last six months, to refresh our formats and content engine and optimise our focus,” said the statement. “The culmination of all that is the “new and improved” Mirror Now that we are happy and proud to present. In its new avatar, Mirror Now offers viewers an augmented news viewing experience. Infused with vibrancy and freshness, the channel overhauls its on-air look with a relatable and upgraded colour palette and modernized typography that goes with the dynamism of the content. The channel introduces a new colour ‘teal’ to its visual design to reflect its young and contemporary approach, besides retaining the colours, black, white and red denoting importance, urgency and current news. The clean and efficient design presents an agile, positive and adaptable outlook to the channel with minimal distractions, enabling viewers to effortlessly focus their attention.”
“Since inception, Mirror Now has defined the norms and re-written the rules for viewer-centric journalism by covering issues that eventually proved critical for materializing positive impact,” said Mirror Now editor Nikunj Garg. “With its new visual identity and content line-up, the channel challenges the status quo and pushes authorities & powers that be for ensuring a better life that every hard-working, tax-paying urban Indian deserves. Going behind the news and bringing truth to the fore in an era where competing for agenda-driven narratives are being peddled in the public domain, Mirror in the coming days will be the destination of the thinking Indian.”
Mirror Now serving you fresh looks!
Tune in to the people's champion news channel, raising issues that matter to YOU. Find an entirely new, revamped show line-up, and let us know what you think of it in the comments below#MirrorNow #news pic.twitter.com/grFNf0SZA9
— Mirror Now (@MirrorNow) May 3, 2022
