Makara Sankranti helped viewership soar in Andhra Pradesh, Telangana, Tamil Nadu

ATS in Tamil Nadu grew by 14% and AP/TL saw 13% growth

MUMBAI: The festival of Makara Sankranti, also called as Thai Pongal by Tamils, is a harvest festival dedicated to the Sun which is usually celebrated every year during the month of  January. Broadcast Audience Research Council (BARC) data suggests that on this occasion, Andhra Pradesh (AP), Telangana (TL) and Tamil Nadu observed high availability of viewers on TV on this day.

The government declared a six-day holiday on account of Pongal celebration which led to additional tune in and growth in television consumption in TN. On the back of special programming aired on the general entertainment channels (GECs) in these languages, the two markets saw growth in terms of time spent by the audiences. In Tamil Nadu the average time spent (ATS) by viewers grew 14 per cent whereas in AP/TL it grew by 13 per cent.

Backing it up with some more accurate data, the ATS in Tamil Nadu grew from 4 hours 37 minutes 11 secs to 5 hours 16 mins 26 secs on Total TV and in AP/TL, it grew from 4 hours 14 min 31 secs to 4 hours 47 min 7 secs.

While comparing the viewership during the year 2018 as against 2019, during this festival, in TN/Pondicherry it raked in 15 per cent viewership as compared to 6 per cent in the year 2018 in week 3 as per BARC data.

Meanwhile, the year 2019 wasn’t as great as the year 2018 for AP/TL in terms of viewership, because it observed a downfall from 18 per cent to 15 per cent in the week 3 of the BARC data.

Talking about Tamil Nadu, the TV channels witnessed a 14 per cent growth primarily contributed by Tamil GEC which grew by 21 per cent with respect to previous week. Sun TV was the dominant player where its world television premiere, Sandakozhi 2, helped it garner 13731 impressions (000s).

According to the FICCI Frames 2018, Southern state contributes substantially to the TV viewership when compared to the rest of the HSM (Hindi speaking market). Out of the total daily tune- in on TV of 566 million, 191 million viewership comes from South which is almost one-third of the total TV viewership of the country. The remaining 375 million viewership arises from the HSM.

Talking about AP/TL, Telugu GEC channels saw 15 per cent growth in viewership. Telugu music and Telugu movies witnessed 13 per cent and 12 per cent growth respectively.  Here, ETV Telugu ruled the roost with its special event—Sakutumba Saparivara Samethanga, with 7806 Impressions (000s).

Not only this, South viewers have been active during Dussera and Diwali with 16 per cent rise in viewership while HSM has stayed almost unchanged with just 1 per cent rise in viewership. Kerala and TN markets are seen leading the country’s total viewership during Diwali with a rise of 32 per cent and 30 per cent respectively.

Latest Reads
Viacom18 launches Har Din Diwali campaign with exclusive pricing for COLORS & COLORS Kannada

Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.  In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to...

Television TV Channels GECs
BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS...

Television TV Channels Viewership
BARC week 40: No changes in Marathi and South GEC space

MUMBAI: In week 40 of BARC India ratings, no changes were observed in Marathi, Tamil, Telugu, Kannada and Malayalam space. In Bhojpuri space, Bhojpuri Cinema took the leading position and B4U which was leading last week has slipped to second position. In Bhojpuri space, Bhojpuri Cinema, B4U...

Television TV Channels Viewership
Explore the Spider-verse with the &pictures Hindi premiere of ‘Spider-Man: Into The Spider-Verse’ on 12th October at 8 pm

MUMBAI: Imagine, one morning you get up to discover that you have special powers like a superhero. Sounds interesting right! Well, similar is the story of a young lad Miles Morales who is stunned on finding out about his spider like abilities. But just when he thinks that he is the only one with...

Television TV Channels Movie Channels
Marking its 27th Anniversary, Zee announces attractive Festive Bonanza Offer on its leading entertainment channels

MUMBAI: The television industry has successfully managed to transition to the New Tariff Order (NTO) regime. Zee, as the leading television network of the country has collaborated extensively with industry players to ensure a smooth transition. To mark its 27th Anniversary, Zee has taken yet...

Television TV Channels GECs
BARC week 40: Star Plus slips to third position, SET continues to lead in urban market

In the week 40 of BARC India ratings, the leading Hindi GEC Star Plus slipped to third position, last week the channel was seen at second position but the channel continues to hold first position on pay platform. In the urban market, Sony Entertainment Television and Colors were seen at first and...

Television TV Channels Viewership
Star India announces festive offer for a-la-carte channels

In keeping with the festive spirit, Star India announces ‘Tyohar ka Upahar’, a promotional offer for its 16 a-la-carte channels including its popular channels -- Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV. The festive offer prices will be available with immediate effect.

Television TV Channels GECs
vivo Pro Kabaddi set to offer INR 8 crore in prize money for Season 7

Mumbai:  The ‘Toughest Week’ of vivo Pro Kabaddi League Season 7 is all set to treat fans with exciting matches at EKA Arena by TransStadia, Ahmedabad. vivo Pro Kabaddi announces a consolidated prize money of INR 8 crore for the seventh edition.

Television TV Channels Sports
Bringing alive the adventure of Roadies, Viacom18 Consumer Products and Work With Fun launches ‘Café Roadies’

MUMBAI: Celebrating the robust legacy of one of India’s longest-running reality shows, Viacom18 Consumer Products in association with ‘Work With Fun’ announced the launch of ‘Café Roadies’ in Noida today. The café will be a social pad for those who take inspiration from the road less travelled...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories