Television

Lizol remains top brand in BARC week 23 rankings

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 1 June 2019 and 7 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 23 of 2019.

Top Advertisers:

The week 23 rankings of BARC did not witness much change in the top advertisers’ section as like several previous weeks, Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remained the top three performers. The inserted 140650, 108717, and 29718 ads on TV, respectively.

However, Godrej Consumer Products Ltd took a sharp leap and climbed five spots from the previous week’s ninth to rank fourth this week, with 25488 insertions. Brook Bond Lipton India Ltd improved its position from the last week’s seventh to rank fifth this week as it made 24143 ad insertions.

Top Brands:

The top brands in week 23 of BARC rankings witnessed a small shuffle as compared to the previous week. Though Lizol remained the top brand with 15888 insertions, HotStar Specials climbed up from third spot to rank second with 12096 ad insertions on TV.

Harpic 10/10 re-entered the list on third spot after a small gap, with 11685 insertions. Vimal Elaichi Pan Masala, which ranked second the last week, slipped down two spots on number four this time, with 11147 insertions. The fifth spot was secured by Trivago, which ranked fourth last week. It made 10956 insertions in the week 23.

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