Television

Lizol is the top brand in BARC week 22 rankings

Hindustan Unilever, Reckitt Benckiser, and ITC were the top advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 25 May 2019 and 31 May 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 22 of 2019.

Top Advertisers:

The top 3 advertisers in the week 22 of BARC ratings were Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd with 168128, 100518, and 47368 insertions on TV respectively.

The fourth spot was claimed by Ponds India that made 28877 insertions. Smithkline Beecham came in fifth with 27153 insertions. 

Rank

Advertiser

Insertions

 

 

 

Week 22

   

1

HINDUSTAN LEVER LTD

168128

   

2

RECKITT BENCKISER (INDIA) LTD

100518

   

3

ITC LTD

47368

   

4

PONDS INDIA

28877

   

5

SMITHKLINE BEECHAM

27153

   

6

COLGATE PALMOLIVE INDIA LTD

23509

   

7

BROOKE BOND LIPTON INDIA LTD

22908

   

8

PROCTER & GAMBLE

22326

   

9

GODREJ CONSUMER PRODUCTS LTD

22126

   

10

WIPRO LTD

20313

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

Top Brands:

Lizol ranked first in the brands’ category in week 22 rankings with 12697 ad insertions on television. It was followed by Vimal Elaichi Pan Masala that made 12129 insertions.

The third slot was claimed by Hotstar Specials that had 11942 insertions on TV during week 22 of 2019. It was followed by Trivago and Colgate Dental cream that made 11596 and 11130 ad insertions, respectively. 

Rank

Brands

Insertions

 

 

 

Week 22

   

1

LIZOL

12697

   

2

VIMAL ELAICHI PAN MASALA

12129

   

3

HOTSTAR SPECIALS

11942

   

4

TRIVAGO

11596

   

5

COLGATE DENTAL CREAM

11130

   

6

HARPIC

10754

   

7

GODREJ NO.1 SOAP

10338

   

8

OPPO RENO SERIES

9858

   

9

COLIN

9852

   

10

DETTOL TOILET SOAPS

9670

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

 

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