Television

Lizol is the top brand in BARC week 22 rankings

Hindustan Unilever, Reckitt Benckiser, and ITC were the top advertisers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/07/lizol.jpg?itok=o_NUggeM

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 25 May 2019 and 31 May 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 22 of 2019.

Top Advertisers:

The top 3 advertisers in the week 22 of BARC ratings were Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd with 168128, 100518, and 47368 insertions on TV respectively.

The fourth spot was claimed by Ponds India that made 28877 insertions. Smithkline Beecham came in fifth with 27153 insertions. 

Rank

Advertiser

Insertions

 

 

 

Week 22

   

1

HINDUSTAN LEVER LTD

168128

   

2

RECKITT BENCKISER (INDIA) LTD

100518

   

3

ITC LTD

47368

   

4

PONDS INDIA

28877

   

5

SMITHKLINE BEECHAM

27153

   

6

COLGATE PALMOLIVE INDIA LTD

23509

   

7

BROOKE BOND LIPTON INDIA LTD

22908

   

8

PROCTER & GAMBLE

22326

   

9

GODREJ CONSUMER PRODUCTS LTD

22126

   

10

WIPRO LTD

20313

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

Top Brands:

Lizol ranked first in the brands’ category in week 22 rankings with 12697 ad insertions on television. It was followed by Vimal Elaichi Pan Masala that made 12129 insertions.

The third slot was claimed by Hotstar Specials that had 11942 insertions on TV during week 22 of 2019. It was followed by Trivago and Colgate Dental cream that made 11596 and 11130 ad insertions, respectively. 

Rank

Brands

Insertions

 

 

 

Week 22

   

1

LIZOL

12697

   

2

VIMAL ELAICHI PAN MASALA

12129

   

3

HOTSTAR SPECIALS

11942

   

4

TRIVAGO

11596

   

5

COLGATE DENTAL CREAM

11130

   

6

HARPIC

10754

   

7

GODREJ NO.1 SOAP

10338

   

8

OPPO RENO SERIES

9858

   

9

COLIN

9852

   

10

DETTOL TOILET SOAPS

9670

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/cbi.jpg?itok=pSUoO4Zz
CBI takes over investigations from Lucknow Police in TRP manipulation

NEW DELHI: The latest development in the alleged TRP manipulation row is that the Central Bureau of Investigation (CBI) has taken over the inquiry into the alleged TRP manipulation case from the Lucknow police, according to officials quoted in a PTI report. A case had been registered in the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/chro.jpg?itok=KfI1JpTj
Chrome dm week 41: Hindi News emerges as top gainer

NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/abo.jpg?itok=yaTzNUvt
ABP News rings in the Bihar Elections with iconic show, ‘Poll Khol’

As the preparation for Bihar Assembly Elections goes in full swing, ABP News is pulling out all the stops to ensure that the viewers get top-notch coverage on all political affairs of the state, in the most riveting way. In this light, the channel is all-set to commence another exciting season of ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/colors.jpg?itok=yRyjRq4S
COLORS Bangla announces windmill of fresh content this Durga Puja

MUMBAI: The auspicious occasion of Durga Puja is not just a festival, but a celebration of life. While this year, in the new normal, Pujo will be different, what will not change is the zest for Durga Pujo amongst Bengalis. Keeping in mind the five days of festivity, COLORS Bangla is all set to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/zee.jpg?itok=_dNgVXT_
ZEE Biskope raises the fervour of Navratri & Dussehra with ‘Nari Ek Roop Anek’ movie festival & the World TV Premiere of Kahani Kismat Ke

ZEE Biskope rejoices the festival of Navratri with a special movie festival titled —“Naari Ek Roop Anek” with an array of movies scheduled from October 19-24 at the 12noon,portraying the different shades of women that resemble the avatar of Maa Durga. The films celebrate the power and strength of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/rajiv_bakshi.jpg?itok=2-T_nX7V
Getting the "big" into Reliance Big Synergy

MUMBAI: Leading Indian production house Reliance Big Synegry CEO Rajiv Bakshi has seen a lot over the score and more years he has spent in the corporate world.  His exposure has been quite expansive with stints in  TV, internet, media, telecom and consumer durable industries, which allowed him the...

Television Production House Non-Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/republic-logo.jpg?itok=0WJEBK69
Republic TV set to sue Mumbai police commissioner for defamation

NEW DELHI: Accusations have flown thick and fast between the Mumbai police and its commissioner Param Bir Singh and the Republic Media Network over the past few months. The rancour between the two parties only intensified after the former accused the latter of rigging its viewership ratings by...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/star-maa.jpg?itok=LaDfRunW
Star Maa Becomes Top Player in India for Pay Entertainment Channel

Hyderabad: Star Maa has been setting up examples through various programmatic presentations with inspiring stories, audacious reality format, Start stud events and block buster movies. It leads the Prime Time viewership with 42% share showing soaps like Vadinammma, Karthika Deepam, Intinti Gruha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/ddlj.jpg?itok=NtM56DfM
Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ

Aditya Chopra's trendsetting romantic cult masterpiece, Dilwale Dulhania Le Jayenge (DDLJ), completes 25 years on October 20, 2020. In a bid to commemorate the timeless movie and offer Indian viewers a slice of Bollywood's golden era, Sony MAX and Sony MAX2 will showcase a special telecast of the...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required