Kumkum, Naagin, Amul Sa Re Ga among highly rated Hindi GEC primetime progs

BENGALURU: Hindi GEC rules ad rates in general, unless of course one talks of special cricketing events such as the two odd month long Indian Premier League (IPL) or international cricket. Two internationally backed private limited networks hold rights to most of the sports events - whether their own events or of those that they have paid the billions of rupees for.

So which are the most watched programmes in Hindi GEC during primetime? What are the genres that Hindi GEC (U+R) audiences prefer?

Hindi GEC (U+R)

According to Broadcast Audience Research Council of India (BARC) weekly lists for top 5 Hindi GEC programmes during Prime Times (1800 to 2330 hours, HSM (U+R) : NCCS All : Prime Time (1800 - 2330 hrs) for weeks 1 to 39 of 2017, there are two Hindi GEC dramas that stand out far above the rest of the pack. Both are productions by the Ektaa Kapoor led Balaji Telefilms Limited (Balaji Telefilms). One is a family drama loosely based on Jane Austin’s novel Sense and Sensibility and the other is the second season of a Supernatural soap. Next is a homegrown season of a reality or musical talent show that commenced in 1995 and came up with various combinations of performers from different age groups. The current edition of the show is the twenty fifth one.

It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

The family drama Kumkum Bhagya premiered on 15 April 2014 as a daily soap on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV. The show is the most watched Hindi GEC soap in 2017 until week 39 (Saturday, 23 September 2017 to Friday, 29 September 2017) on the same channel during primetime in terms of viewership. Kumkum Bhagya has garnered 420.486 million impressions until week 39 during its first run time of 2100 to 2130 hours during the first 39 weeks of 2017.It has been present in BARC’s top 5 Hindi GEC programmes list during all the 39 weeks of 2017 that have elapsed so far.

The Supernatural soap Naagin 2 airs at the 2000 hours primetime slot on Network 18’s flagship Hindi GEC Colors. The show has garnered a phenomenal 279.149 million impressions during the 25 weeks that it has featured in the top 5 Hindi GEC programmes in the first 39 weeks of 2017 on Colors. The show is also aired on Network 18’s free-to-air (FTA) Hindi GEC Rishtey and it has earned 137.559 million impressions during the 14 weeks that it was present the top 5 prgrammes list in the first 39 weeks of 2017.

The musical reality show Sa Re Ga Ma Pa was first aired on International Labour Day (and Maharashtra Day) on 1 May 1995 with Indian singer Sonu Nigam as the host on Zee TV. Since then there have been multiple variants to the show that include Sa Re Ga Ma Pa Challenge, Sa Re Ga Ma Pa Ek Main aur Ek Tu, Sa Re Ga Ma Pa Little Champs, Sa Re Ga Ma Pa Challenge USA and Sa Re Ga Ma Pa Mega Challenge. The current version of the show is the twenty fifth edition overall as mentioned above, and the second season of Sa Re Ga Ma Pa Little Champs that has singer Aditya Narayan as the show host. The show has Indian dairy major Amul as the title sponsor. Amul Sa Re Ga Ma Pa Little Champs has garnered 243.84 million impressions during the 25 weeks that it was among the top 5 channels list in the first 39 weeks 0f 2017.

Please refer to the figure below for the top 5 Hindi GEC (U+R) Primetime Programmes during the first 39 weeks of 2017.


Among the top 5 Hindi primetime programmes based on analysis of BARC data for weeks 1 to 39 of 2017 – HSM (U+R), three are from Zee TV. Besides the two programmes mentioned above, the third one is the spinoff of Kumkum Bhagya, also by Balaji Telefilms, which premiered on 12 July 2017. The programme has been among the top 5 Hindi GEC programmes right from the very first week of launch. It has scored 124.122 million impressions right from the 12 weeks that it has appeared in the top 5 programmes list.

Yeh Rishta Kya Kehlata Hai, a family drama created by Director's Kut Productions, premiered on 9 January 2009 on Star India’s flagship Hindi GEC Star Plus. The soap was the fourth most programme which scored 150.722 million impressions during the 16 weeks that it was in the top 5 programmes list in the first 39 weeks of 2017.

Here below is the viewership of genres during primetime of the first 39 weeks of 2017


Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

Latest Reads
Emmy nominated series Pose all set to premiere on Star World

MUMBAI: India’s leading English entertainment channel, Star World, is synonymous with the best television content from around the world. Star-studded, critically acclaimed and audience favourite shows with intricate plotlines and an all-around superior viewing experience has consistently been the...

Television TV Channels English Entertainment
‘Man Vs Wild with Bear Grylls & Prime Minister Modi’ emerges as the TV show of the year

MUMBAI: The special edition of Discovery’s iconic and hugely popular franchise ‘Man Vs Wild’ featuring Prime Minister Modi with world-renowned survivalist and adventurer, Bear Grylls, lived up to its billing to emerge as the TV show of the year. The premiere on Discovery Network (across 12...

Television TV Channels Factual
CBI books NDTV promoters for FDI violations: report

The Central Bureau of Investigation (CBI) has booked promoters of news channel NDTV, Prannoy Roy, Radhika Roy, former CEO and director Vikram Chandra and some Income Tax officials on charges of conspiracy, cheating and corruption. They are being accused of allegedly violating FDI rules between 2004...

Television TV Channels News Broadcasting
&TV presents ‘Gudiya Humari Sabhi Pe Bhari’, a light-hearted drama of an ordinary girl with an extraordinary outlook

MUMBAI: Through its differentiated and disruptive brand point-of-view, &TV has crafted stories and characters that our viewers strongly connect to and enjoy. Keeping this core thought in mind, &TV is all set to present a fresh and homegrown narrative with the strong local flavour, Gudiya...

Television TV Channels Movie Channels
These were India's top 5 News & Information sites on General Election Results Day

MUMBAI: The 2019 Indian general elections result day,  i.e. May 23rd  2019 was  judgement day for news and  information media across the country, as  media outlets touched their annual peak traffic, both in terms of traffic and  subsequent ad revenues.

Television TV Channels News Broadcasting
Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

MUMBAI: Nickelodeon - India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved...

Television TV Channels Kids
Two Premieres in one day. for the love of canines! celebrate international dog day as &flix premieres A.X.L. and A Dog’s Way Home for the perfect Sunday-entertainer

MUMBAI: The faithful companion who’s always there by your side, especially in times of need. The best friend you've always yearned for. Nothing compares to the unbreakable bond between a man and his dog. In a lead up to International Dog Day &flix, the destination of the biggest Hollywood hits...

Television TV Channels English Entertainment
Get the ultimate Premier League fan experience with Watch’n Banter on Hotstar VIP

MUMBAI: As Premier League gathers steam, it’s time to get the squad together and join in the action on Hotstar VIP. An exciting feature, Watch’nBanter lets viewers watch the match LIVE and chat with other football fans on the platform. With the LIVE social feed, viewers can now enjoy the game,...

Television TV Channels Sports
Network 18 appoints Pankaj Mishra as Group Editor

MUMBAI: Network 18 has appointed Pankaj Mishra as the group editor for coverage of the new economy, technology and startups. Mishra will work across platforms, breaking big exclusives with his team on television and Moneycontrol. He will bring a startup investing dimension to Moneycontrol Pro and...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories