Television

Kids most benefited genre in Chrome DM week 46

Kids most benefited genre in Chrome DM week 46

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MUMBAI: With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

The Hindi news genre came in second in the gainers list of OTS with 0.85 per cent; DD News gained the highest OTS with 99.4 per cent growth in HSM excluding the less than 1L-market, followed by English news genre coming in third in the gainers list of OTS with 0.62 per cent in 6 metros market. Loksabha TV garnered the highest OTS in the English news genre with 98.3 per cent.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

The fourth position in the gainer’s list of OTS was grabbed by music in HSM excluding the less than 1L-market with 0.22 per cent. 9X Jalwa raked in the highest OTS in the music genre with 94.3 per cent. Religious genre stood at fifth position in HSM excluding the less than 1L-market with 0.04 per cent by Aastha gaining the highest OTS with 98.2 per cent.

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